Dayspa

SEP 2013

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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Dermafile™ Professional Achieve the look of polished perfection from head to toe with the power of stainless steel and diamonds. No chemicals, acids, crystals, machines or blades! AN ALL NEW DESIGN! Our finest Dermafiles ever! CONTACT: 813-289-1668 lesley@dermafile.com www.dermafile.com Use FreeInfo #29 66 DAYSPA | SEPTEMBER 2013 the things we've noticed in recent years is that not everyone wants the full day experience anymore," she says. "For our Yakima spa, it's still about a retreat, but in the city location, a lot of people want to stop in during their lunch or as a break from shopping… they want to spend a half hour here, not four hours." Ummelina still boasts a range of extravagant, ultraluxe packages—or "journeys" as they're called— such as the Full Moon (7 hrs./$585-$610), which features a hydro treatment, sea salt scrub, massage, facial, seaweed mani-pedi and light fare in the adjacent Tea Spa. But it has also added several shorter treatments with price points at $60 or under, including an Asian-inspired Aromatic Foot Bath Ritual (15 min./$20), a scent-infused bath known as the Aromatic Waters Ritual (30 min./$45-$55), several halfhour massages and various manicures and pedicures. In addition, Ummel acquired the space across from the main facility of the Seattle location and turned it into the Tea Spa, where customers can stop by and enjoy a cup of one of 26 hand-blended herbal teas, as well as an Aromatic Handwashing Ritual ($10 per Clients take time for tea after their treatments. person) or instructive Cross-Cultural Tea Ritual ($20 per person), both of which can be booked by sole spa-goers or by groups. "We've found that people— women especially—have trouble getting off the clock and stepping away from their responsibilities, so we wanted to open things up and provide quick ways for people to be able to relax," says Ummel. "We want to serve as a retreat, whether you're spending $300 or $20." Another change in the client base over the years? The level of testosterone. A full 40% of Ummelina customers are male, an audience that Ummel and chief of operations Meghann Lawrence actively court, with specialized

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