Dayspa

OCT 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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MARKETING SAVVY treatment experience and results. Ordway suggests doing a foot soak before beginning any foot reflexology treatment. This not only cleanse your clients' feet, it helps them change the focus from a cerebral to a body-centered experience. At Eviama, therapist soak guests' feet in a sage bath and then perform a Himalayan salt scrub. SIDLING UP Telling clients and potential clients about your new foot treatment can be done in a variety of ways. One obvious approach is to mention it when they book a pedicure. "We pair up our pedicures with reflexology," says Millan. "They go hand-in-hand with each other—or should I say foot-to-foot. People ECHO2 Plus The Oxygen Treatment OXYCEUTICALS™ Oxygen Acne Treatment System Toll free (800) 592-3246 or visit us on the web at www.echo2plus.com Distributors worldwide dayspamagazine.com/freeinfo • Use FreeInfo #49 100 DAYSPA | OCTOBER 2013 neglect their feet so much and suffer from discomfort that when you tell them what reflexology can do for them, they are hooked." Zenergy featured Cook in its newsletter and added a page dedicated to reflexology to its website. It also created a poster to display in the club and has mentioned the specialized foot treatment in many local radio ads and in the spa's printed brochure. Reflexology is also a natural for sample treatment opportunities. Whenever Eviama hosts an event introducing new cosmetic products, Ordway includes an option to experience a mini foot reflexology session, along with mini makeovers for guests. This has been a part of the spa's monthly promotions over the years. Eviama's reduced-price spa samplers include reflexology and PediKarma, in addition several body treatments. Are there drawbacks to offering reflexology? It doesn't seem so. Millan says many spa owners shun adding reflexology to their menu because they don't think it will sell, but remember: This service requires very little space and little to no extra investment. "Adding reflexology to your nail services is a no-brainer because your pedi clients are already sold," says Millan. "Increasing those tickets makes a great way to not only offer something new, but also to increase your revenue." From the concrete we walk on to the shoes that entrap women's extremities to society's pressure to look a certain way, feet are constantly challenged in many of today's environments, and many individuals need relief. Reflexology is a proven remedy. "It's a direct line from your feet to your heart," reminds Ordway. "Everyone—women and men— need that kind of support." Heather Larson is a freelance spa, travel and buisness writer based in Tacoma, Washington.

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