OCT 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 105 of 135

MANAGEMENT WORKSHOP "Spa owners can be timid about clicking on something before they know what will happen," explains Malori Newcomer, a customer experience representative at Booker Software. "I think that 'tech savvy' is a mindset, and a huge component is being willing to try new things. When supporting users, I love using free screen share programs (like to guide the less confident users within their own systems. Also, I always tell our clients to not be afraid to click on 'Help' or 'Training' for contextual guidance within a system. Many 'help' environments used to be hard to navigate, but now a majority of those sections are interactive learning environments geared for those who are less tech-savvy." Spas owners and managers could make valuable discoveries just by sitting down at the computer once a week for 15 minutes and poking around. Click on a particular heading and see where it takes you, or run a report you've never tried before—you may find something really useful and worthwhile. As is often the case, the 20-somethings working the front desk may already have figured out a few tips and tricks, so ask them! Although it's very common for spa owners to use so little of their software's capability, that shouldn't minimize the importance of this issue, says Dan Chandre, Booker's strategic development vice-president. "Unfortunately, many spa owners don't invest the time and energy to make their software a true business From a financial standpoint, many spas also use a spreadsheet program such as Microsoft Excel, or a free program such as OpenOffice or Kingsoft Spreadsheets. Can your operating software handle this? Not all of it. Although the software can generate numerous business reports, you'll probably need to export that data into a spreadsheet program so that you can customize the data to meet your needs. Your business also needs an accounting software package, such as Quickbooks or Sage 50 (formerly Peachtree). Yes, spa software is capable of running your payroll, but it doesn't manage your general ledger or track receivables and payables. Beyond the online help resources, your bookkeeper or accountant can advise you on how to set up the program—after that, it's just a matter of entering information into the correct fields. These supporting software programs sound simple—and they are, when it comes to basic use—but because they also offer immense and varied capabilities, they tend to scare off the casual user. Fortunately, just as with spa software, online assistance is often available from the program's provider and in YouTube videos. development system—they view it as solely a required operational tool," he says. "In this day and age, your software decision should be determined by what your software can do to build, maintain and grow your business. If you don't look through that lens, you're just being short-sighted." 2SUPPORTING SOFTWARE PROGRAMS Suppose you've mastered your basic operations software, including its business development capabilities. That's still not the end of your tech quest. Capable as it may be, spa software alone isn't enough to run your business. You also need to use a word-processing program such as Microsoft Word, or free online option from OpenOffice or LibreOffice to write key memos, policy and procedure manuals, service protocols and the like. 104 DAYSPA | OCTOBER 2013 3ONLINE OPTIONS AND SOCIAL MEDIA Thanks to today's cloud-based commercial applications (meaning they're hosted on the internet), you no ©ISTOCKPHOTO.COM "Your software decision should be determined by what your software can do to build, maintain and grow your business."

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