OCT 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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supports their use in promoting product brands or service specials. "Try using standard Plexiglass sign holders to display information in each treatment room," he suggests, "and insert new signs when needed." Kaspian uses brief, descriptive signage in display areas to "talk" for her when she's busy with a client. She keeps these messages short, however. "Be specific and create urgency with deadlines such as 'Get X when you buy Y through March 31!' and always match the graphics to the style of your spa to maintain your branding," she advises. Don't stop at your main retail area either. Cummins suggests using tent cards in your restrooms, treatment rooms, relaxation areas, and so on, to showcase your latest products. (If you're concerned with theft, display an empty box.) "Avoid using shelves that are too high up or too low since people tend to ignore these areas," she adds. Consider the type of information most likely to interest shoppers. "Research trends and see what's hot," suggests Cummins. "Share these stories on each shelf by speaking with your vendors and having them provide tear sheets that highlight who is using their products and why. For example, you'll see an increase Simple mini displays can be eye-catching and dramatic, or fun and inviting like the one above. in sales if Oprah recommends a product." Like Smith, Cummins believes that, "at the end of the day, most people who shop at a spa or The Ultimate Beauty Promotion Bella Silhouette ● Bipolar Radiofrequency for inmediate face lifting, tonning and a new younger looking skin. ● Tripolar Radiofrequency for inmediate body lifting after pregnancy, surgery or during weight lost programs. This will tone and firm the skin. ● Vacuum system with Multipolar Radiofrequency for body contour ● Ultracavitation will sculpt and treat fat and cellulite, with 68 KHz of wave penetration. ● Hands free pedal to operate the Ultracavitation ● Cavitation with red LED to treat small areas of the body and face and to stimulate collagen synthesis. $10,000. 10,000. , FINANCING AVAILABLE ANCING SE HABLA ESPAÑOL PressotherapyUnit Complete Body Detox by air pressure and infrared heat, includes microcurrent electrods for muscle stimulation. belleza & beauty® everything U need Toll Free (877) 411.7766 ● (818) 357.5337 | • Use FreeInfo #28 90 DAYSPA | OCTOBER 2013 PHOTOGRAPHY BY ARMANDO SANCHEZ PROFIT CENTER

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