OCT 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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MARKETING SAVVY Not Just a Reflex Reflexology is a powerful wellness tool—and a profitable service add-on. By Heather Larson 94 DAYSPA | OCTOBER 2013 likely to provide the benefits afforded by a bona fide reflexology session at a well-established spa or wellness center. Many spa owners believe it's time to capitalize on this key difference. Should you give reflexology more play on your spa menu? We asked spa owners and managers who do just that to chime in on their approach to touting this oft-underestimated alternative treatment. RUNNING AMOK? Currently, no regulations exist for reflexology practitioners in more than half of the states. This has paved the way for the opening of numerous foot spas offering services at cut-rate prices and, in the unregulated states, has created opportunities for unscrupulous operators. In Washington State, a number of phony foot massage businesses in strip malls were serving as fronts for prostitution and human-trafficking operations. To combat this illegal activity and support legitimate therapists, a new Washington State law recently went into effect © UNIQUELY INDIA/GETTY Feet know all your little secrets. Whether you suffer from arthritis, depression, anxiety, digestive disorders, sciatica, sinus problems, high blood pressure or another ailment, a professional trained in reflexology will more than likely detect the problem while working on your tootsies. The message is transported when that therapist begins to stimulate reflexology points in the feet, and encounters abnormalities and blockages. When pressure is applied to the correct spots, using the proper techniques, the culprit condition is often eased and sometimes even resolved. It's no accident that foot treatments such as reflexology are becoming more popular with the public; such treatments feel great and are usually quite affordable—especially when purchased at one of the so-called "foot spas" popping up across the country. But what the public may not fully understand is that a simple foot massage and a reflexology treatment are two different animals, and that the foot spa on the corner offering 60-minute treatments for $29 is not

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