OCT 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 99 of 135

MARKETING SAVVY faster than just massage alone. Luckily, our therapists appreciate extra training, so when reflexology is offered as a continuing education course, they take it," she says. Other benefits to reflexology are more practical than wellness-oriented. Men and women who have never had a massage before are often leery of getting undressed and spending time on a massage table in a room alone with a complete stranger. For these clients, having their feet worked on while remaining clothed makes for a good, non-intimidating introduction to spa services. The treatment can even be performed in a pedicure area, out in the open. Sometimes just a tweak of terminology can entice clients to try the treatment. After all, many may not recognize, trust or fully understand the term "reflexology." Salon O Organic Day Spa's Millan chose to title the full service "Reflexology Massage" because "massage" is a familiar term with which her guests feel more comfortable. You might even want to think beyond massage tables and pedicure thrones for performing reflexology. Zenergy's ART-registered practitioner, Mark Cook, does his work while the client sits in a state-of-theart vibroacoustic therapy (VAT) chair. The chair uses audio technology created by doctors to quiet the racing mind, thereby enhancing relaxation and calmness, according to Cook. Music therapy delivered through headphones and audio signals sent to sound generators in the chair's cushion combine to provide a sound vibration massage from the inside out. Used in concert with foot reflexology (hands, ears or face treatments also work), VAT augments the overall Readers' Choice Award • Use FreeInfo #47 98 DAYSPA | OCTOBER 2013 ©ISTOCKPHOTO.COM STAYING GROUNDED

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