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administer a thorough intake. After the treatment is completed, we distribute a "stretch sheet", which includes stretching exercises clients can do at home that address their particular needs or lifestyle. We have stretch sheets for runners, prenatal clients, and neck and shoulder tension, to name a few. Why are these little extras instrumental to the overall client experience? Coffee: Consistency and maintaining high degrees of client expectation are very important. We've followed this formula for 25 years and we really try to stick to our roots. Last year, we were voted "Best Massage in Atlanta" by Atlanta Magazine, and there's a reason for that. It's important to deliver quality each time, as you want your clients to get their money's worth. Today there's so much competition and everyone is vying for the same group of consumers. Lalji: There needs to be more to the experience than just a simple massage. The body is far more complex than people think. It's more than just tense muscles and Cuccio Naturalé Massage Extender: This convenient serum can accompany any massage cream, butter or lotion to extend glide time. 800.762.6245, cuccio.com Sanítas Nourishing Massage Oil: A formulation of Omega 6 essential fatty acids, jojoba oil and vitamins works to heal the skin. 888.855.8425, sanitas-skincare.com Bio Jouvance Beauty Globes: These handy little tools produce a "facial workout" that results in more radiant, healthy skin. 800.272.1716, biojouvance.com knots. All of that dysfunction represents something, and you have to communicate with the body in order to release it. Bright: Massage extras and accessories show the client you care and can be effective in creating an exceptional service. Little add-ons like hot or cold packs can make a big difference in the overall experience as they can prep the body and open the muscles to deeper work. What factors do you take into consideration when developing a unique massage treatment? Coffee: Ensuring that each technician is trained on the treatment protocols is of utmost importance. We allot a quarterly budget specifically for training because it is that important to us. Bright: Variety and the quality of ingredients are important to us. We hand-mix the essential oil blends into the body butter for our guests and we like to ensure the perfect blend for each client, as well as options for those with allergies or more subtle aromatherapy preferences. Jade Massage Roller: Chilled, heated or at room temperature, these rollers can be used in combination with massage, facial, pedicure or reflexology treatments. 800.558.5571, universalcompanies.com Naturopathica Arnica Muscle Gel: Arnica, menthol and magnesium join forces in an anti-inflammatory formula that helps reduce muscle pain and stiffness. 800.669.7618, naturopathica.com dayspamagazine.com | Sothys Aromatic Bags: These soothing poultices are soaked in warm oil to envelop the body in deep relaxation. 800.325.0503, sothys-usa.com NOVEMBER 2013 33