DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/192624
THE UPDATING GAME So you've finally gotten around to creating a website for your spa. Think the hard work is over? Think again! Recent research from Locu (locu.com) has found that 68% of people will take their business elsewhere if they see inaccurate information about a local business online, or if information is missing. As a spa owner, it's therefore critical to keep your spa's online presence current and updated. And how do you do that? Enlisting a provider such as Locu (tagline: "Get Found Online") allows you to manage your business information and online presence across the Web. By controlling data from a central location, you can be sure that accurate information about your spa is shared everywhere, including your spa's own website, mobile sites, social media sites such as Facebook, and other third-party sites. In addition, Locu has partnerships with Yelp, Foursquare and YP, meaning that your business can get onto even more popular consumer sites. Locu has devised the following handy tips for maintaining a healthy web and mobile presence. ✦ Service lists showing treatments and prices are critical to decision-making, so be sure to include them on your site. According to Locu research, 23% of people said the service list was the most important factor influencing their decision about which spa to go to. ✦ Go beyond just the basics of keeping information current: update your service lists to offer specials and limited-time offerings to get customers revisiting your website and social media sites and, ultimately, returning through your door. ✦ With 56% of American adults now owning smartphones, you need to make sure your website is mobile friendly too. Studies have indicated that 40% of people will click away if a site is not mobile friendly. With a mobile-optimized website, you can ensure that potential clients stay on your site and, in turn, visit your spa. Present Perfect Looking for ways to make your retail area stand out this season? Smock's range of holiday-themed stationery and gift wrap (smockpaper.com) is not only gorgeous but it's kind to the earth. The brand's letterpress and foil-stamped cards, featuring slogans such as "Happy Hanukkah," "New Year Cheer" and the catch-all "Merry Everything & Happy Always," are printed on bamboo paper, while its gift wrap is printed on 100% post-consumer recycled and FSC (Forest Stewardship Council) certified paper. So when your timepoor clients want gifts and all the trimmings, they need look no further than your spa's retail area. Smock also offers customizable versions of event invitations, business cards and other paper products—see the website for details. Action Bag Company (actionbag.com) offers more profit-boosting artillery for your spa during the holidays. The company manufactures a wide variety of customizable packaging, from bags in numerous sizes, styles and materials (some environmentally friendly) to tissue paper and loyalty cards. Among the eye-catching designs are animal prints and, for the holidays, frosted snowflakes, peppermint swirls and Santa hats. As the company points out, "adding your spa's name and logo to retail bags creates a 'walking billboard for your business' and can take your branding to the next level"— critical at a time of year when you need to get ahead of the competition. So if you want more profits from your spa's retail area this season, take note: it's in the bag! SMOCK ACTION BAG dayspamagazine.com | NOVEMBER 2013 49