Dayspa

APR 2014

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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46 DAYSPA | APRIL 2014 Straight From the Source On its organic farm located in South Aus- tralia, Jurlique grows a variety of plants and incorporates those roots, fl owers and herbs into its skincare products. Checking pesticides and herbicides at the door, the company follows strict sustainable farming methods to deliver highly potent, active ex- tracts: hand-picking fl owers, which allows formulators to select only healthy petals and create pure-fl ower blends, and focusing on cultivating healthy soil, which maximizes nutrient content and vitality in herbs. "Our plants live a pampered life," laughs Richard Pietz, global director of product development for Santa Monica, California-based Jurlique. "It's a natural progression from better farming and handpicked plants to beautiful skin." Challenges associated with these farming methods include the cost of growing, producing, processing and farming by hand; the ongoing battle against pests, weeds and weather; limited use of farming space due to plant rotations; and the constant composting required to maintain organic matter in the soil at maximum levels. Luckily, modern technical advances have helped bolster what the company can draw from botanicals—and use those ingredients more effectively. Pietz stresses that the efforts made to nurture these precious plants are a non-negotiable cornerstone of Jurlique. "Bo- tanicals have remained a go-to source simply because there is power in nature," posits Pietz. "People want to use known ingredients that they can pronounce and that are physically identifi able; if it's something they can touch, feel, smell or eat, they'll trust the source and therefore the science behind the benefi ts." Aveda sources key ingredients from small growers and wild harvesters around the world—helping sustain environmentally responsible com- munities and working to protect biodiversity. The company obtains rose and lavender oil from Bulgaria, argan oil from Morocco, buriti oil from Brazil and sandalwood from Australia, and has coined the term "Soil to Bottle" to describe these concentrated efforts. "Aveda develops close working partnerships with communities and/or suppliers as pri- mary sources for specifi c ingredients," says Dave Rapaport, vice presi- dent, earth and community care for Aveda, headquartered in Blaine, Minnesota."We fi nd inspiration in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability." For increased impact, Aveda's mission also involves partnering with salon/spa professionals around the world to develop sustainable busi- nesses. Employees, distributors, affi liates and suppliers are encouraged to carry out Aveda's commitment partially through innovative research and development processes that promote the use of environmentally prefer- able raw materials, components and other natural resource inputs, and education and outreach programs that raise awareness about and offer solutions to environmental challenges. The protection of biodiversity is key: "We reference our Soil to Bottle practices and sourcing relationships in most of our promotional materials and share wonderful videos of some of these partnerships through social media channels," says Rapaport. "At Aveda, we believe that nature is the best beauty artist of all." Jurlique jurlique.com aveda.com Aveda S t a r t a t t h e S o u r c e 4 1 4 . i n d d 4 6 Start at the Source 414.indd 46 3 / 7 / 1 4 9 : 5 1 A M 3/7/14 9:51 AM

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