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114 DAYSPA | JUNE 2014 IN THE NEWS Canada's Montréal, Quebec, has become the home city of a new immersive learning center run by skincare giant Dermalogica. The 1,500-square-foot facility is located in a historic space in Old Port of Montréal. The state-of-the-art space boasts a classroom, treatment room and retail area. Visitors are able to learn about Dermalogica's core concepts and experience them for themselves via a Face Mapping Skin Analysis zone, treatment room and two MicroZone areas. Professional courses featuring full Dermalogica curriculum and business- building workshops are also available to skincare professionals and students, and are taught by trained instructors. In an effort to cater to the Quebec market, classes are offered in English and French. "We believe in enhancing the training of skincare professionals and providing consumers with the full Dermalogica experience, access to skin knowledge, new ingredients and innovations directly from our team of experts," says Melissa Daniels, general manager of Dermalogica Canada. For more information, visit dermalogica.ca. The Big 1-5 ! Break out the party hats! Cuccio Naturalé (cuccio .com) has turned 15, marking a milestone for the professional spa product manufacturer, founded by Tony Cuccio. When asked to comment, Patricia Freund, Cuccio's vice president of marketing, says the past decade and a half have been a whirlwind for the line, which started out with just a handful of products. "We created the brand in an effort to raise the perceived value of manicure services," recalls Freund. "We wanted to change the way the treatments were done." And so they did. The brand introduced items that Freund says were essentially unheard-of in the nailcare world, including fizz tablets that deliver soothing exfoliation to hands and feet while they soak, and grape seed oil to apply to hands before wrapping them in warm towels. Cuccio also created the Lemon Skin Lightener to address age spots, and lavender and papaya green tea lotions to soften the skin, post-manicure. The landscape of the spa industry has transformed since Cuccio's initial launch and so, the brand has made expansion and product innovation its primary focuses. "Over the years we've transitioned from hand care, to hand-and-foot care, to hand-, foot- and body care," says Freund. Cuccio's original product lineup has also grown to align with the company's flexible focus. In the last 15 years, the brand has added its über-successful Butter Blends line (which spawned an equally successful handcare kit collection), as well as professional polish lines Cuccio Colour, Cuccio Veneer and Cuccio Pro. "We've evolved into a global company that can provide any supplies or products needed to create a nail salon anywhere in the world," says Freund. "We are now distributed in 120 countries." Although 15 years is quite an accomplishment and cause for celebration, the Cuccio team is intent on planning for the future. The two segments it says are "hot topics" in the spa industry are pedicures and wellness. "Pedicures are pretty commonplace in the U.S., but in other countries the service is still a new concept and seeing tremendous growth," explains Freund. "As for wellness, that's really where the spa industry is headed. It's becoming more about caring for the entire body rather than just for specific areas." "Over the past 15 years, the Cuccio brand has raised the bar for our industry," says founder and CEO Tony Cuccio. "We will continue to build the Cuccio name without wavering from our mission to produce innovative, high-quality products of exceptional value so professionals worldwide can make a better living and enjoy their careers," he adds. To cater to these up-and-coming treatment segments, Cuccio recently launched its Pedicure Business Builder Kits, which provide all the essential items needed to deliver a luxurious spa pedicure, and its DETOXSOAK, which soothes and detoxifies worn-out tootsies. "When it comes to developing new products, we draw inspiration from other countries and cultures as well as social changes," says Freund. "It's all about being aware of your surroundings and understanding what clients need." TONY CUCCIO PATRICIA FREUND Bonjour, Montréal! N e w s . i n d d 1 1 4 News.indd 114 5 / 1 / 1 4 3 : 4 9 P M 5/1/14 3:49 PM