Dayspa

JUN 2014

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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66 DAYSPA | JUNE 2014 Targeting Cellulite Eva Kerschbaumer recommends that concerned clients cut back on bread, pasta, soda and other com- monly consumed processed foods. She also suggests that they try, for a period of at least a few weeks, to re- place some meals and snacks with cold-pressed, fresh juices blending detoxifying greens like wheat grass, spirulina, kale, spinach and parsley. And she offers encouraging advice. "I ask guests a lot of questions about what they truly enjoy, and then encourage them to adjust their lifestyles to incorporate more of these relaxing, stress-reducing activities," she adds. "This always leads to better sleeping and eating habits." Sarfati adds that drinking more water is an essential component in minimizing those unsightly lumps and bumps because dehydration can be a major contribu- tor to orange-peely-looking skin. "I tell clients, con- sume at least two liters a day, and more during the summer," she says. "Although our bodies are made up of about 75% water, we lose 10 cups of it each day through urination, perspiration and respiration. Also, clients should drink at least four glasses of water to replace each caffeinated beverage they consume." Because lectures about the benefi ts of a healthy, balanced diet can sound like white noise to clients, Sarfati prefers to actually sit down with individual guests and map out sample menus. "I'll recommend starting the day with supplements containing spi- rulina and zinc, both of which are known to aid in proper skin function," she says. "Breakfast might be cooked oatmeal or an egg-white omelet with veg- etables, and a glass of water with lemon. For lunch, steamed vegetables and brown rice is always a good bet. Lean protein and salad greens make for great dinners on a cellulite-reduction program, and for snacks, guests should look to green apples, zucchini, celery sticks and radishes." Of course, exercise, nutritional balance, smoking cessation and the like are staples of any typical wellness program, but when it comes to cellulite, there's one un- expected "don't": tight clothing that can compromise circulation. "Some women wear nylons, body shapers and other tight clothes all day long," points out Bio Jouvance's Boghosian. "They're usually shocked to learn that this is contributing to their cellulite." The "bottom line", so to speak, is this: Enduring cellulite control requires near-constant vigilance, with practitioners and clients examining all lifestyle aspects with a fi ne-toothed comb. This can be a challenge in a society that has become accustomed to rapid results. "Personally, I would love to fi nd a quick fi x too," Ker- schbaumer admits. "But when it comes to cellulite, this really doesn't exist. All of it—prevention, reduction and maintenance—takes work." This good news is, this work is made infi nitely easier with the sensitive, diligent guidance of a dedi- cated specialist. And the lasting trust that develops between professional and client is the reward that keeps giving. Katie O'Reilly is a writer based in Wilmington, North Carolina. CELLULITE AND SELF-ESTEEM Throughout his 20-plus years in the spa industry, Keith West-Harrison of Albuquerque's Great Face & Body Spa says he's learned to grapple with one, often undiscussed offshoot of cellulite: the feelings of shame it can produce in spa clients. "The most important step to take as a professional is to talk about it openly," he says. "Write about it in newsletters, offer free classes on its formation and prevention at your spa, and above all, let your clients know how common an issue it is. Most women won't ask about it because of the embarrassment they experience over what they perceive as personal imperfections. I've had lots of women tell me they thought they were the only ones worried about it!" A free class or information session can help you educate a lot of clients at once about their many treatment options— without having to single out any specifi c guests for this awkward up-sell. "I hear from a lot of women that they've always felt they just had to live with their cellulite," says West- Harrison. "Showing them this level of openness, treatment and support can make a big difference!" Above all, be prepared to be open when it comes to cellulite-related self-esteem issues. "Building good relationships with individual spa guests helps them know your spa is a judgment-free zone, where you're glad to talk about issues, and to help," advises West-Harrison. Planning sample menus with your clients is a good way to help reshape their diet. T a r g e t i n g C e l l u l i t e P t 3 . i n d d 6 6 Targeting Cellulite Pt3.indd 66 5 / 1 / 1 4 3 : 3 3 P M 5/1/14 3:33 PM

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