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74 DAYSPA | JULY 2014 PROFIT CENTER Nutritional Value Weigh the profi t possibilities of adding a nutritional program to your lineup. By Liz Barrett Let's be honest: we're a society that relies on convenience and instant gratifi cation. Even when our earnest goal is optimal health and wellness, we still tend to cut corners when it comes to food. We pick up a smoothie for breakfast, grab an energy bar for lunch, chow down on a pre-packaged, pre- portioned meal for dinner, maybe throw in a supple- ment capsule somewhere along the way—and call the whole thing a "program." According to the President's Council on Fit- ness, Sports & Nutrition (fi tness.gov), we Ameri- cans still eat fewer fruits and vegetables than we should, and regularly exceed the daily recom- mended limits of sugars, refi ned grains, sodium and saturated fat. Reports project that at this rate, 50% of the American population will be obese by 2030. According to Gallup (gallup.com), the current adult obesity rate in the U.S. is around 27%, and the Children's Defense Fund (childrens defense.org) estimates that nearly 32% of American children are overweight or obese. How do we reverse this negative trend? Most people who struggle with weight and fi tness need the benefi t of ongoing education and emotional support to make permanent changes. And, al- though comprehensive programs can be had at up- scale destination spas and via one-on-one personal consulting, few people have the fi nancial resources to take advantage of these. Fortunately, some day spas are taking matters in their own hands, incorpo- rating affordable nutritional guidance, classes, and detoxifying products and services into their overall wellness offerings. But should day spa owners even be involved in the nutrition business? Many believe it's a natural exten- sion of what they already do. Beauty Kliniek Aroma- therapy Day Spa in San Diego has been offering a variety of wellness programs since 2000. "I truly be- lieve in an integrative approach—we need to work with the whole person—body, mind and spirit," says the spa's owner and founder, Linda-Anne Kahn, HHP, CIDESCO CLT-LANA. "Outer beauty is refl ected ©ISTOCKPHOTO.COM P r o f i t C e n t e r . i n d d 7 4 Profit Center.indd 74 6 / 3 / 1 4 1 1 : 4 6 A M 6/3/14 11:46 AM