Dayspa

JUL 2014

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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78 DAYSPA | JULY 2014 PROFIT CENTER Use FreeInfo #42 promoted. Hibiscus Day Spa holds free wellness classes once a month and invites every client to attend. "Once people show up and listen to the lectures, it's much easier to transition them into a nutritional program," ex- plains Barclay. "We promote our pro- gram by offering compli- mentary health consulta- tions," says Kahn. "And we send out monthly e-newsletters featuring services and programs with special offers—three complimentary infrared sauna treatments with purchase of the 21-day program, for instance." Cross-promotion is an integral part of spreading the word about your nutritional program, and there are countless creative ways in which to do this. Beauty Kliniek uses its detoxifying offerings, such as laser- and electrical current-based slimming services and targeted hydrotherapy sessions, as springboards to cross- promote its overall wellness program. Skin & Beyond Day Spa in Frank- lin, Tennessee, offers a "Shrink While You Lash" service, wherein clients receive the toning and tight- ening effects of a body wrap while they are receiving lash extensions! The slimming treatments are part of the spa's It Works Global Ultimate Makeover Package. "We do a three-month program with our clients: in the fi rst 30 days they're detoxing, and in the second and third months they're getting nutrition guidance with vitamins, supplements and healthful eating plans," says Skin & Beyond co-own- er Nathaly Tanner, who works with the M'lis program and products. "They're also wrapping once a week throughout the three months." "We get most of our signups through cross-promotion," affi rms Hibiscus' Barclay, who runs the spa's nutritional and detoxifi cation pro- grams and signs up fi ve new clients per month, on average. "Following their spa services, and depending on what's discovered through evalua- tion, clients are often referred to me to discuss wellness programs." If your spa already offers fi tness classes such as yoga or Pilates, this presents a natural cross-marketing opportunity for you. A nutrition program can be a perfect accompa- niment to those looking to fulfi ll all of their health and wellness needs in one place. Additionally, offering a package that combines fi tness class- es with nutrition counseling or de- tox programs can inspire clients to take the leap into one or the other. If your spa already offers fitness classes, this presents a natural cross-marketing opportunity for you. ©ISTOCKPHOTO.COM FREE! .5 OZ. $4.95 CND Vinylux ™ "Modern Folklore" CND Shellac ™ "Modern Folklore" $15.95 .25 OZ. Lacquer Display (1 8 x .5 oz.) AvoJuice R&R; Skin Quenchers (9 x 1 oz.) GelColor Add-On Kit (6 x .5 oz.) $79.95 $7.95 $29.95 $79.95 $4.95 240-CT. $2.50 100-ct. $19.95 JULY/AUGUST PROMOTIONS Ultra Premium Nail Wipes Relax ™ Pedicure Sea Salt Soak TITANIUM DOUBLE SPRING CUTICLE NIPPER PRICES ARE VALID JULY 1 TO AUGUST, 2014. ADDITIONAL PROMOTIONS AVAILABLE ON OUR WEBSITE! www.premiernailource.com NAILS SPA WAX *within the contiguous United States; $99 to Canada. See our website for details. BUY 1 GET 1 FREE! BUY 1 GET 1 FREE! Premium Face Epilating Strips PRO 1 KIT $ 36 SAVE $89 $36 1.5" x 4" 1 Buy One DripDry Lacquer Drying Drops 4 oz., Get One DripDry Drops 1 oz. FREE! LINT FREE 2" x 2" 64 oz. BUY 1 GET 1 FREE! $39.95 $14.95 ($5 S + H) PEDI SCRUB GEL GALLONS 144-ct. 24-ct. NET $1.50 ea. MSRP $2.95 ea. PEDI STRIPS DETOXSOAK HERBAL FOOT SERVICE KIT $3.95 SAVE $ 1 2. 6 5 $34.95 $28.50 Buy One Original Callus Eliminator 18 oz. GET TWO 4 OZ. FREE! Candy Licious Lip Balm Display BUY 1 GET 1 FREE! SHIPS JULY 1ST SHIPS JULY 1ST P r o f i t C e n t e r . i n d d 7 8 Profit Center.indd 78 6 / 3 / 1 4 1 1 : 4 6 A M 6/3/14 11:46 AM

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