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PROFIT CENTER 80 DAYSPA | JULY 2014 "We always encourage exercise, including yoga, Pilates, walking and more," says Kahn. It should be noted that rec- ommending an eating plan is a touchy business; clients come to spas to feel happy and relaxed, not judged. So, care must be taken when gently suggesting to a client who's there for a wrap or cellulite treatment that she might also be interested in a nutrition program. A MENU FOR EVERYONE The type of nutrition program you decide to offer at your spa will de- pend a lot on your wellness point of view. Do you want a program that is completely food-based, or are you comfortable with incorpo- rating specialized products, such as teas, supplements and wraps, into the package? If the latter, remem- ber that you and your staff won't want to promote something that you don't believe in, so partner with a product company in which you have complete confi dence. Do your homework to ensure the company is stellar in goods, repu- tation and integrity. Skin & Beyond is so happy with M'lis that the spa has gone na- tionwide with its program. "We've seen a 90% success rate in the 15 to 20 clients who do this per month," says Tanner. "We coach clients on the phone and through YouTube videos; they wrap them- selves at home and follow the sup- plement directions." Once you start seeing success, ask satisfi ed clients if you can share their stories and/or photos with oth- ers. This will help you promote the program and show newcomers the potential of the system. "We had a client come with a friend to our birthday celebration in November 2013," says Kahn. "She has lymph drainage, nutritional counseling and is taking yoga three times a week. She has lost 40 pounds and her goal is to reach another 10 for her 50th birthday." The type of program you choose will determine whether you'll need to augment your staff from the out- set. If your goal is to provide cus- tomized programs for each individ- ual client, a specialist (or specialists) is required. If you opt for a program that has already been designed by nutritionists and for which you are a distributor, you may not need to bring in anyone, at least initially. However, as your program grows, you might need to re-think your staffi ng situation. Information, advice and encouragement are vital components to success here. "You must have a qualifi ed person who not only has a deep understanding of nutrition, but also knows how to coach clients," advises Kahn. "We become the coach to push our clients along their path and help support them with healthful recipes and grocery lists to encour- age home cooking. It's so exciting to have a client begin cooking and preparing more healthful foods. "But this is not only about re- ducing calories and increasing exercise; there are sometimes metabolic factors and underlying causes," Kahn continues. "Often there are emotional issues. I have a team of professionals who I refer to when needed." In the end, if you're commit- ted to helping your clients achieve greater wellness with a nutritional program, you will be rewarded. "You have to persevere and not come on too strong in your ap- proach," advises Barclay, "but in time, it will work." Liz Barrett is an Oxford, Mississippi- based writer and editor. dayspamagazine.com/freeinfo • Use FreeInfo #44 C H Hale Cosmeceuticals Your Skin Care Company SB-7 Skin Brightener Fights age spots 7 different lighteners Non-comedogenic Corrects uneven skin tones For more information: (800) 951-7005 www.halecosmeceuticals.com P r o f i t C e n t e r . i n d d 8 0 Profit Center.indd 80 6 / 3 / 1 4 1 1 : 4 7 A M 6/3/14 11:47 AM