NOV 2014

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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40 DAYSPA | NOVEMBER 2014 There's no doubt about it: The spa industry has changed so much in recent years, it's virtually unrecognizable from its pre-recessionary form. Factor in the tech boom, demographic shifts and a newly smartphone-addicted populace, and it's hard for even the savviest of spa pros to know which end is "up" anymore. Are today's clients prioritizing instant results, or paraben-free skin care? Which social media tools actually translate to profi ts? Should you be looking to hire millennials or second- career baby boomers? And what exactly is a "wellness center", anyway? To get a handle on these and other quandaries, DAYSPA called a roundtable discussion with 10 spa leaders who've seen this industry through countless trends and fads. Here, these experts reveal their notions of what the service, product, technology, marketing and management spheres will look like in the coming year. Expert Panel: Sonia Boghosian, founder and CEO, Bio Jouvance Felicia Brown, business and marketing coach, Spalutions! Patricia Freund, VP of marketing, Cuccio Naturalé Annet King, director of global education, Dermalogica Boldijarre Koronczay, founder and CEO, Éminence Leslie Lyon, founder and president, Spas2B Dr. Linda Nelson, founder and CEO, M'lis Maritza Rodriguez, global VP of marketing/ communications, Pevonia International Dori Soukup, president and CEO, InSPAration Management Lisa Starr, business consultant and educator, Wynne Business Industry leaders reveal the values and trends most likely to shape the skincare and wellness worlds in 2015. By Katie O'Reilly in the Future Balance LEFT: © NIKO GUIDO/GETTY

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