DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: http://dayspamagazine.epubxp.com/i/704463
dayspamagazine.com | AUGUST 2016 67 TOP RIGHT: © GETTY IMAGES The star: AminoGenesis Therapeutic Facial Repair The spa: Katie Raber's Face & Body Esthetiques, Huntington Beach, CA Why it fl ies off the shelves: "Therapeutic Facial Repair is great for sunburns, and sensitive and problematic skin. I even recommend it for clients who are prone to developing scar tissue, so they don't have to worry about scarring after extractions," says owner Katie Raber. "Our clients love it because it works and yields fast results, and for a very reasonable price point. Even men purchase it regularly because they like its consistency and aren't embarrassed by the sleek, black packaging." How it's promoted: "We use the formula after intense treatments where we've signifi cantly manipulated the skin because it soothes infl ammation quickly," notes Raber. "I've been selling the Facial Repair for years, and have never had to run a promotion. It has become very clear that once someone starts using AminoGenesis, the repeat sales just keep coming. We've actually found that these sales also help us maintain client loyalty: Guests come in to buy the cream and are reminded to make a spa appointment. It keeps them from going elsewhere!" New moms and their babies have distinct needs when it comes to skin care, and this growing niche market represents a potential new opportunity for targeted retail sales. If your clientele fi ts the bill, you may want to add a pregnancy- and baby- friendly line to your retail offerings. An increasing number of spas are fi lling this retail gap by stocking brands such as miniOrganics, a Certifi ed Organic skincare line developed specifi cally for babies, new moms and individuals with very sensitive skin; and Anna Naturals, an all natural collection of preconception, pregnancy, postpartum and wellness products. Lisa Starr, DAYSPA's contributing editor, points out that it's especially important for spas to differentiate the skin care they sell, because today's clients purchase products from a wide range of virtual and brick-and-mortar retailers. That's where these lines may come in."Women who are pregnant or have young infants are interested in regimens that ease symptoms, such as rashes and skin chafi ng, and produce good results for themselves and their babies," notes Starr. Oh, Baby! Retail Rockstar KATIE RABER Whether you run a resort spa catering to vacationing clients or manage a smaller day spa and are looking to stock unique clothing, Wrap It By Tish may merit a space in your retail area. This convertible wrap can be styled seven different ways, from poolside cover-up to sleek evening dress. The polyester and spandex material is wrinkle free (a plus for traveling), and its versatility makes it a draw for guests who are participating in multiple resort activities daily. "In hotels and resorts, guests are constantly changing outfi ts for different occasions, and the dress can be styled to fi t each one," says Tish Grosek, the company's owner and creator. Independent day spa owners, meanwhile, can inform their fi tness-loving clients that the dress can be layered over workout or yoga wear. Each dress comes with "styling guide" postcards that illustrate the ways in which it can be worn; displaying the cards in spas' retail areas is often all it takes to pique clients' interest, notes Grosek. She adds that some hotel spa staff members have also taken to wearing Wrap It dresses themselves. "That's when they start to fl y off the hangers!" she laughs. All Wrapped Up