AUG 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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68 DAYSPA | AUGUST 2016 Social Skills: All A-Twitter Learn why communicating with the world in 140 characters could be just enough to boost your spa's marketing strategy. By Claire Swinarski In our tech-centric world of limited attention spans, it's likely you have short bursts of information you want to share with your customers. Whether you're announcing new hours, a special sale or just saying "Thanks!" for a great review, Twitter is an ideal platform to share these tidbits. Twitter consists of brief posts, or tweets, that are no more than 140 characters long. According to the com- pany, 320 million users worldwide are active on the social media site each month, and the Pew Research Center reports that nearly a quarter of Internet users have a Twitter account. Although Twitter is a large platform, many spa and salon owners struggle to encompass it in the same way they do Facebook. There are some drawbacks to using the site, which we'll talk about below, but it can also work wonders for your business when used effectively. "Twitter is an incredible marketing tool," states Jon-David, a social media marketing coach for spas and salons, and the founder of Mafi a Hairdresser. "It's like a cocktail party. You walk in, conversations are go- ing on, you can join in at any point when you hear people talking about the industry, and even suggest your own business as a resource." BUSINESS BASICS One of Twitter's main advantages is its ease of use. Un- like Facebook, it doesn't have the capabilities to post events, groups or photo galleries. Instead, it centers on simple text or photo messages. "Twitter provides us with convenient access to our customers—and to people all over the world," says Jenn Finn, assistant manager at Sanctuary Day Spa in Burlington, Ontario, Canada. "We've found that clients expect a Twitter presence when choosing a business to support, so having an account is key to our com- munications strategy." © GETTY IMAGES PLUGGED IN

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