AUG 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Twitter accounts can be public or private. For busi- ness owners, building a public account is crucial be- cause it increases visibility on the site. Users are able to view tweets from any public accounts, and anyone they follow on the site. Twitter users can also: • Like and Favorite to save a tweet, and/or let a follower know they like a post • Retweet other people to share the post with their followers • Reply to tweets to engage in conversations • Send Direct Messages to privately connect with another user As we discussed last month, Facebook uses a com- plicated algorithm to determine who sees which posts. If someone follows you on Twitter, however, your tweets will automatically appear in their feed, as every- thing is posted chronologically. The site also features a "While You Were Away" section that points users toward popular tweets they haven't yet seen. Make sure your Twitter profi le is clear and up to date. Your tone can be down-to-earth, but impor- tant information like your location and business focus should be prominently featured in your bio. Make sure to upload and input: • A profi le picture—a high-quality, professional im- age of your spa • A header image—another high-quality image of your business • Your specifi c location • A link to your website • A description of your spa One of the most important aspects of Twitter is the hashtag. Although the Internet is awash with hashtags nowadays, it can be hard for business owners to understand how to use them effectively. A hashtag is a word that's preceded by the "#" (e.g., #spaday). By hashtagging a term such as #ManicureMonday, followers can click on that hashtag and see all other tweets with that tag. Another important feature of Twitter is the ability to reply to other users. To reply to a person's tweet, put an "@" symbol in front of their username (e.g., @DAYSPAmagazine). This posts a public tweet, and the user receives a notifi cation. Sanctuary Day Spa retweets other businesses and relies on hashtags to supply their followers with alternative content, instead of endless self-promotion. "Our Twitter account allows us to stay continuously connected with our large existing client base, and we offer them promos, free tips and information we fi nd inspiring," says Finn. "Our account also allows new clients to peek inside our business and fi nd out what we're all about." THE TRIALS OF TWITTER Of course, Twitter's greatest appeal—the brevity of its posts—can also be a disadvantage. In 140 charac- ters, it's hard to deliver a lot of information. So, the challenge is to create short, attention-grabbing posts that capture your audience immediately. For some examples of brief, entertaining and informative tweets, see below. Twitter's age demographics are important to keep in mind. According to the Pew Research Center, 61% of the site's users are under 50, and Twitter itself 70 DAYSPA | AUGUST 2016 Tweet, Tweet In a tizzy about what to post? Here are some ideas to get you started! THE SITUATION: You're running a Labor Day weekend sale on massages. THE TWEET: Been laboring hard? Come in and get 20% off any massage package, next weekend only! See our site for more deets. #Boston #SpaDay THE SITUATION: You'll be closed the next day due to bad weather. THE TWEET: We'll be CLOSED tomorrow to keep our employees safe… & maybe build some snowmen. ;) Stay warm! #NYC #Snowpocalypse THE SITUATION: You want to reply to a customer who tweeted about the new highlights they had done at your salon. THE TWEET: We LOVE your look, @BelovedClient! Jessica is amazing & so is your style! Thanks for stopping in. #hairstyle #HairInspo PLUGGED IN

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