Dayspa

AUG 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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78 DAYSPA | AUGUST 2016 PROFIT CENTER PROFIT CENTER The spa pro is always mindful of her audience: Hav- ing worked in real estate before opening her prem- ises, Lamar knew that business folk might not have any desire to steam in front of their coworkers—and might not even be familiar with the spa world at all. Thus, she also offers a number of "no spa robe" services, including chair massages, paraffi n hand treat- ments and brow waxes, which guests can enjoy while fully clothed. For high profi le businesses whose owners want to control the security of their event, Lamar has a buy-out option—a full spa day for $10K. "This gives a group of 25 participants exclusive use of the spa, unlimited services for four hours and a catered lunch in our Palm Room, which has a large fl at-screen monitor for presentations," she explains, adding that she often provides a whiteboard for brainstorming sessions. Attendees usually bring their own laptops and plug into the spa's fl at screen, which enables them to share PowerPoint presentations. During corporate retreats at Tranquil Vibe Day Spa in Bloomington, Indiana, guests can opt for any of the spa's regular services, including deep tissue and hot stone massages, facial peels, sugar scrubs, spray tanning and hydrotherapy. Massages and fa- cials are the most popular choices, says co-owner Lori Smith-Linder. To best benefi t attendees, Smith-Linder ensures that her employees consult with each partici- pant fi rst, and then jointly decide on a service. "With bigger groups, we tend to book out the entire space, to avoid intruding on other clients," she explains. At The Orchard Medical Day Spa in Castle Rock, Colorado, company spa events are sometimes held outside of regular business hours, says owner Lisa Manzanares. The spa is also large enough for a small- size group to be kept separate from other clients. PREPARE WELL IN ADVANCE Companies that book off-site spa days usually foot the bill for the services rendered, which makes the transac- tions simple for everyone involved. Planning, however, takes time and advanced organizational skills on the part of spa staff. As Lamar points out, businesses have high expec- tations, and those that can afford to invest in these buyouts can also afford to sue you if you screw up, so make 100% sure you can handle the pressure. It's also important not to inconvenience any of your regular clients and face the possibility of losing their business. Lamar typically starts planning for larger groups a full year in advance, and checks in regularly with the des- ignated person in charge. "Some may have their own ideas, but others will rely on you to guide them," she adds. The spa owner offers the following tips for the planning phase of corporate events: • Make sure to keep track of everything • Secure a large deposit of the overall fee well in advance of the event • Insist on a strict cancellation policy • Be sure to overstaff for the gathering • Count on last-minute chaos, and train staff to deal with possible mix-ups or confusion Attendees at a recent corporate event hosted by The Orchard Medical Day Spa. PHOTO COURTESY THE ORCHARD MEDICAL DAY SPA

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