DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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80 DAYSPA | AUGUST 2016 IN THE NEWS h Earlier this summer, Aman Resorts (aman.com) announced its Aman Wellness concept, featuring individual and group offerings at some of the group's top spa destinations across the world. The emphasis for all treatments is on achieving inner transformation and a sense of peace, via the personalized attention of an Individual Wellness Immersion or a Group Retreat Experience led by health specialists who are masters in their respective fi elds. Known for its use of ancient healing modalities, Aman is doubling down by pairing long-revered techniques, philosophies and remedies with current knowledge about mind-body health. Individual Wellness Immersions, ranging from 3 to 21 nights, are based around a customized routine of spa treatments, diet or cleanse, exercise and advice, which varies with guests' goals. A Fitness Immersion, for instance, might include everything from Muay Thai boxing to beach boot camp; an Awareness Immersion could feature yoga, meditation, and grounding modalities such as reiki and craniosacral therapy. An Immersion in India offers the option of ayurvedic healing. Aman's Group Retreat Experiences, ranging from 3 to 10 days, provide a balance of workshops, treatments, dietary guidance, movement and cultural adventures. Themes include Spiritual Immersion and Alignment & Awareness. Future retreats will tackle conditions such as chronic pain, low energy and sleep issues. Skincare company Pevonia is reaching out to the brand's current and potential spa customers and consumers with a new online campaign, Live.Beauty.Full. (livebeautyfull.com). On the site, readers can fi nd tips and advice on achieving a balanced lifestyle and holistic wellness, plus information and inspiration about how to deal with the far-reaching effects of stress on our skin, our bodies, our lives and even our planet. Curated content helps users identify their own skincare problems and possible solutions, and educates them on skincare product ingredients. There's also a spa locator to help individuals fi nd Pevonia products and treatments, and a listing of Live.Beauty.Full. events that are open to the public. The campaign acknowledges the need to communicate with consumers in an increasingly complex business climate, explains Maritza Rodriguez, Pevonia's global VP of marketing & communications. "Marketing today is all about the four Cs: Create, Curate, Connect and Culture," she says. "Pevonia is committed to staying abreast of technology and the most effective marketing strategies to ensure the company and brand promise remains top of mind for valued professionals and consumers around the world. Livebeautyfull.com is just one of the latest ways we can accomplish this while sharing the beauty, health and wellness message that has always been at the very heart of Pevonia." BEAUTIFUL MESSAGE PHOTOS COURTESY AMAN RESORTS AND THE RITZ-CARLTON Wellness tourism continues to expand, and the latest evidence can be found at two global hotel and resort chains— The Ritz-Carlton and Aman Resorts— which are proving their commitment to wellness guests with brand-new program rollouts. h Launched in 20 locations, the Spa concept at The Ritz-Carlton (ritzcarlton.com) takes its cue from these sites' geographic and cultural elements to customize unique, wellness-oriented experiences. For example, the Desert Reviver treatment at The Ritz-Carlton, Dubai International Financial Centre draws inspiration from on the Middle Eastern country's landscape and climate with a sand-based exfoliation application, hot-stone massage and a dip in Arabian Gulf waters. Wellness seekers at The Ritz-Carlton, Moscow meanwhile, can choose among fi ve treatments that use organic Siberian honey and Russian massage techniques, while The Ritz-Carlton, Vienna offers the Imperial Rose Ritual, featuring rose geranium and sweet orange oils in tribute to the 19th century's Empress Elisabeth of Austria. Stateside, travelers can detoxify with the Native American Tequesta Ritual at The Ritz-Carlton Key Biscayne in Miami; restore clarity with the Oconee Rain Vichy shower treatment in Greensboro, Georgia; and even seek healing from within via The Ritz-Carlton, New Orleans' Voodoo Massage service, complete with the powerful resonance of authentic voodoo chants. THE RITZ-CARLTO N AMAN RE SO RT S A World of Wellness