Dayspa

SEP 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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BUILDING BLOCKS 72 DAYSPA 72 DAYSPA | SEPTEMBER 2016 © GETTY IMAGES Tech in Retrospect Top-notch customer service will never go out of style, but technology sure does transform in 20 years! If you've been in business even half as long as we have, you know that some aspects of running a spa have changed pretty drastically in the last two decades. We took a look back at exactly how much being a business owner has evolved since the mid-90s. Then Now You process orders and conduct business via email. And mail. You process orders and conduct business via email. And And if you need to make a copy? Take a smartphone photo of e if you need to make a copy? Take a smartphone photo of photo of it instead! A quick iMessage or email is all it takes to communicate mmunicate A quick iMessage or email is all it takes to communicate with your staff. Forget bulky hardware—you can even run your spa r spa from tablets and smartphones! Internet radio stations and endless, 100-hour playlists playlists Internet radio stations and endless, 100-hour playlists make infinite tracks easily accessible—and customizable stomizable make infinite tracks easily accessible—and customizable for each client. Digital Facebook, Google and Yelp Ads, plus a savvy savvy Digital Facebook, Google and Yelp Ads, plus a savvy social media team, help to ensure a consistent new new customer base. You save all that information—and more—in the cloud, the You save all that information—and more—in the cloud, cloud, of course! Emails, texts and calls are sent with the simple touch touch of a button. You send dozens of brief but business-like emails— ils— via your phone, computer, tablet and Apple Watch— tch— every day. The internet is a neverending source of business info, ss The internet is a neverending source of business info, info, and "Google it" is a term everyone, regardless of age of age or profession, knows well! Keeping your staff off Facebook, Twitter, Instagram, ram, Snapchat, Google+ or Pinterest is practically impossible! mpossible! Snapchat, Google+ or Pinterest is practically impossible! Speedy typing and avid social media skills, plus experience experience Speedy typing and avid social media skills, plus experience with online booking, are modern-day must-haves. es. with online booking, are modern-day must-haves. Tiny digital cameras rest unnoticed and untouched, ched, Tiny digital cameras rest unnoticed and untouched, each with thousands of hours of footage. You ha You had to pay for two phone lines, to make sure faxes w faxes with important supplier and transactional informa information could be sent and received. Employ Employees sent you a beep or page to alert you, then ha then had to wait for your call. You we You were probably installing the second upgraded version version of a desktop computer at your spa's front desk. You'd f You'd frequently spend hours burning 16-track CDs with ca with carefully selected, soothing spa music to load into your fiv your five-disc player. To drum To drum up business, you ran small ads with your local newspa newspapers and sent out hundreds of mailings with brochu brochures and spa menus. Filing c Filing cabinets lined your office, filled with endless reams of pape of paperwork, including employee and client records. Front d Front desk staff had to dial each client individually to confirm confirm the next day's appointments. You we You were beginning to handle more daily communication via ema via email; but you hated when those joke chains came through through to your work address. Importa Important business-related questions could be typed i typed into Ask.com; otherwise they had to be asked i asked in person. Your fro Your front desk computer came with a strict "no log "no logging into Myspace" rule for all employees. Hiring r Hiring requirements for your staff? Excellent penma penmanship—and skilled White Out use! For sec For security, you set up bulky VHS security cameras, and trie and tried to remember to switch out the tape each day.

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