Dayspa

SEP 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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74 DAYSPA | SEPTEMBER 2016 Social Skills: Instagram's Impact Tap in to the power of pictures by adding Instagram to your social media marketing strategy. By Claire Swinarski Instagram made its debut in 2010. Six years later, according to a recent report on adweek.com, the image-driven platform is a go-to for more than 400 million users worldwide, who share about 70 million mobile photos daily. This growth is no fl uke; rather, it's clear evidence that people love to share images with their friends and family. And it didn't take busi- ness owners long to see the potential of Instagram to call attention to their offerings and thus grow their customer base. The truth is, Instagram is making huge waves for businesses of all kinds, and spas are no exception. Whether you've grabbed images of your facility's cool new hydrotherapy tub, cozy relaxation area or nifty herb garden, or your employees are snapping shots of their latest creations, there's no easier way to share them with the world than through this social media juggernaut. Thanks to Instagram's eye-catching fi lters and clever editing tools, anyone with a camera phone is able to produce an interesting and great-looking image. Like Twitter and Facebook, the platform also utilizes hashtags (represented by the pound sign) for trending topics and easy searching. "Nowadays, people are drawn to pictures and videos instead of text, which is what makes Instagram so popular," says Allison Walker, marketing coordi- nator at Pennsylvania-based marketing fi rm Borelli Designs. "Companies are able to get their message across using images and popular hashtags that relate to their spa's brand." One fi rm Instagram fan is Alex Swanson, the direc- tor of marketing for Salon Spa W in Des Moines, Iowa, who notes that the visual nature of the beauty market lends itself to the platform. "More than ever, consum- ers are checking us out on social media before book- ing an appointment, so it's important that we network with them through Instagram. It's beautiful and fun— which is exactly how we feel about our salon and spa! As part of the spa industry, there's no better way to share what we do than through images." Setting up an Instagram account is simple—the app can be run on a tablet or smartphone, and once a username has been picked, you can upload a profi le photo and a short description of your business. If you manage a personal profi le, it's easy to toggle between the two accounts. © GETTY IMAGES PLUGGED IN

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