Dayspa

JAN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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dayspamagazine.com/freeinfo dayspamagazine.com • january 2017 • [ 43 ] rentals for groups of up to 25 are available in two-hour blocks ($3,100 on weekdays, $3,900 on weekends), with massages or other treatments available for an additional fee. There have been custom corporate events for everyone from Yves Saint Laurent to HBO, as well as Fashion Week shows where the pools serve as one-of-a- kind runways. A party for a new cellphone app or a pop singer doing morning yoga by the Flotarium may not have been the rituals the ancients had in mind, but it's all bath-business-as-usual in the hip 'hood of Tribeca. u Guests are encouraged to repeat the cycle at their leisure. Between baths, they can steam up in a eucalyptus-infused sauna or take a break on heated marble benches while sipping lemon water or tea. Sessions are limited to around 10 people, but given that most guests are also getting treatments, it's rare to see more than a handful of fellow bathers at any one time. Indeed, as part of their visit, many customers book massages, described by Gwyneth Paltrow's lifestyle site Goop as "some of Manhattan's best." Rubdowns lasting 30, 45 or 60 minutes are available, and run from $133 (for a 30-minute, traditional massage and bath entry on weekdays) to $351 (for a 60-minute, four-handed massage and bath entry on weekends). Upping the extravagance factor is the staff who, clad all in black, act as customer service ninjas, stealthily springing forward with an extra towel or beverage, then receding back into the shadows. There's a silence policy on the bath fl oor, which is strictly enforced whenever a group session is booked. "Our experience is based on tranquility and relaxation, and clients who don't follow those serenity guidelines may be asked to leave," explains Barnett. "Our staff is always especially vigilant to make sure that groups stick to the policy." Above-Average Toga Party Many customers visit regularly as part of a health or wellness routine, participating in one of Aire's thrice-weekly, hour-long yoga classes ($100, including bath entry). Given the sensual nature of a session, it's not surprising that many couples also come to Aire seeking an exotic date. The facility off ers multiple couples' packages, such as Indulge Together (150 min./$441), which provides a massage, foot exfoliation and serving of fruit juices. "We also get a lot of people coming to share the experience as a group—mothers and daughters, and bridal parties," says Barnett. For big, boisterous gangs, Aire throws a party to rival those over-the- top celebrations of the ancients. Private Professional Quality Skin Treatment Products Backed By 35 Years Of Innovation, Success And Real Results Back Bar / Retail d e a e s u t s B a c k B a r / R e t a i l WWW.RAYAL AB.COM / 800.525.7292 / 818.760.6655

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