APR 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 84 of 100

[ 82 ] april 2017 • • DAYSPA m e n u m u s i n g s DAYSPA • • april 2017 [82] menu musings by Angela Melero © GETTY IMAGES Summer Lovin' Y ou're well aware that keeping your spa menu fresh and cutting edge is no easy undertaking— there's always a new technique to master or trend to follow. And no matter how reputable your signature treatments are, you need to continually stimulate and engage your customers if you want to secure their loyalty. For this reason, seasonal treatments are essential for ensuring your spa menu is front and center in clients' minds. "These rotating services generate excitement and added value for your guests," says Suzy Bordeaux-Johlfs, spa director at Silverado Resort and Spa in Napa, California. Once temperatures begin to rise, clients' schedules start fi lling with outdoor activities, and spa owners need to get creative if they want to convince their guests to come indoors to relax and recharge. "Services off ered for a limited time are an immediate call to action," says Jacquee Thompson, spa director at SiSpa at the Fort Lauderdale Marriott Pompano Beach Resort in Florida. "They require clients to book now. If the treatment is on the menu for too long, people won't be motivated to try it." How to rev up your seasonal spa off erings in time for the warmer weather.

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