APR 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 96 ] • DAYSPA • april 2017 A • april 2017 Elina Fedotova Founder and CEO, Elina Organics What's the best career decision you've ever made? Starting my own company. I really enjoy it: I get to devise skincare formulations, make labels and plan schedules, and I can pick the people I hire and take on as clients. As a business owner you can create your 'family' and that's wonderful. What's the biggest change you've seen in the industry? The holistic evolution in the U.S. Whether mainstream doctors and corporations want it or not, it's happening. Products must be able to penetrate the skin's barrier and deliver nutrients to live cells, but we have to make sure they're not toxic. Organic ingredients are recognized by our bodies and work like foods—that's why I always say, 'If you can't eat your lotion, you shouldn't use it!' What makes your company so unique? My principles. I choose my employees based on who they are as human beings. I can train people to be professionals but not to be caring and loving humans. In addition, all my products are hand made in the lab and seasonal, so a winter formula is slightly diff erent from a spring/summer formula. Even in locations where the weather stays the same for most of the year, clients still need to switch up their regimen so their skin continues to respond. You founded the Association of Holistic Skin Care Practitioners in 2007. What is its importance? It helps estheticians and doctors who are looking to adopt a more integrative approach. At the annual event, members can meet and become sources of information and education for one other. It's a lot of work, but it's my way of giving back and expressing my gratitude for everything I have, by helping likeminded professionals help each other. Tell us something most people don't know about you. There's a misconception that I'm very social. I do love talking, chitchatting and attending events, and I'm often on TV, but in my private time I'm quiet and nonsocial. I need to be able to recharge. What do you miss most about your home country, Russia? Its beauty, and the people, who are very spiritual and open to ideas that might be considered kooky here! I also miss my friends and the theater—I go every night when I'm there. How do you unwind? By swimming and spending time in nature. I love to read and listen to classical music too. Music is a vibe, a wave that physically aff ects us… It truly has the power to heal. u one on one industry leader Q&A With husband, Igor Elina's son —and the company's lab manager— Yuri With the team at a trade show In the laboratory RAPID RESPONSE What's your personal mantra? Keep breathing, going and growing. As soon as we stop growing, our souls start dying. We need to learn new things every day. Who would you most like to meet? Anton Chekhov. I love his entire body of work. He understood the human psyche, in particular our strengths and weaknesses. What are your favorite books? I love anything by Sergei Dovlatov, and I also admire Vladimir Nabokov. Plus, I recently enjoyed Journey of Souls: Case Studies of Life Between Lives by Michael Newton, Ph.D. (Llewellyn Publications, 2010). What's on your bucket list? I don't have one. I love traveling but there's nothing that I think I have to do. I believe in fl ow, and I trust and go with it. If it's meant to be, it's meant to be, and if it isn't, it isn't. M O R E O N T H E W E B E

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