DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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A p p o f L u x u r y dayspamagazine.com/freeinfo dayspamagazine.com • may 2017 • [ 91 ] The Art of Healing As part of its mission to inspire beauty in the world through involvement in local communities, the Aveda brand is sharing its network's stories of activism and volunteerism. By introducing the #BeautyHeals hashtag, the company is launching what it is billing as an "evergreen program" featuring the stories of Aveda Artists and their acts of kindness. Aveda is urging its Artists to join their civically engaged peers online and share their experiences using the #BeautyHeals, #LivingAveda and #AvedaMission hashtags, which Aveda's staff encourages all professionals to use on any social media platform of their choosing. Artists that have been put in the spotlight thus far include Stephen Pace, owner of Gary Manuel Salon, who since 2005 has raised more than $150,000 for the Seattle-based Puget Soundkeeper Alliance nonprofi t. g App of Luxury Joiful, an on-demand beauty and wellness app created to connect spa pros with new clients by off ering mobile salon and spa treatments, recently launched in Los Angeles with a lavish media event. Guests were treated to an array of sensory delights—fi nger foods, signature cocktails, colorful wall art, wild lighting and lively music—and vignettes showcased some of the treatments off ered through the app: massages, facials, hair care, makeup and nail services. With the busy client in mind, Joiful aims to make routine beauty service accessible and aff ordable. Customers can book their treatment, track their artist in transit and pay with a credit card or Apple Pay. For beauty pros, the app off ers a new way to cater to clients' needs while setting their own schedules and earning extra income. "The on-demand economy is growing at a breakneck pace and it's a natural progression that beauty and wellness be part of the growth," says Chad Law, VP of sales and marketing, who adds that the company plans to expand nationally through the rest of 2017. u © GETTY IMAGES Specially Selected Cosmoprof North America (CPNA) will host its annual Las Vegas trade show at the Mandalay Bay Convention Center between July 9 and 11. This year's convention will feature two new exclusive areas targeting novel suppliers and innovative start-ups. The Discover Pack is a 12-exhibition installation dedicated to packaging and branding, created to reinforce the importance of packaging in the beauty industry. Restricted to fi rst-time CPNA exhibitors, according to CPNA marketing director Daniela Ciocan it will be carefully curated for the latest innovations in its category. The Discover Pro Beauty area will be devoted to cutting-edge start-ups in the professional beauty space, and will feature 12 exhibitors hosted in the Professional Pavilion. In both areas, companies will be able to benefi t from face-to-face meetings with key U.S. and international buyers. More information can be found at cosmoprofnorthamerica.com. 1 . 8 0 0 . 5 6 2 . 5 3 7 7