Dayspa

JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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B u h l M a n s i o n G u e s t h o u s e & S p a S o S p a a t S o fi t e l M e S p a [ 40 ] • # dayspamagazine • june 2017 wrap report © GETTY IMAGES Buhl Mansion Guesthouse & Spa in Sharon, Pennsylvania Star Treatment: Lumafi rm Firm & Glow Body Wrap (50 min./$140) The Selling Point: Described as a "high-performance antiaging treatment" by spa manager Laura Ackley, this wrap aims to fi rm, smooth and hydrate. "The wrap repairs the skin, leaving it velvety-soft while rendering the body visibly rejuvenated and more toned," says Ackley. The treatment employs Pevonia's patented Lumafi rm line, which infuses botanicals and peptides to penetrate and stimulate the skin, and immediately lighten and brighten. Fruitful Marketing: "Spa guests can enjoy the Lumafi rm Body Wrap as a stand-alone treatment, but many purchase it as part of our Queen for a Day Package (300 min./$445)," explains Ackley. "Buhl Mansion Guesthouse & Spa is an 1890s Romanesque stone castle that's on the National Register of Historic Places, so the package is a great match for ladies who stay with us and expect nothing less than the 'royal treatment!'" Fabulous Feedback: Ackley says clients love the wrap's instant results. "This is the perfect body treatment for anyone who wants to feel radiant right away," she says. "It provides an immediate 'wow factor' for any occasion." SoSpa at Sofi tel in Los Angeles Star Treatment: So Detox (90 min./$250) The Selling Point: Designed to help fl ush the body of toxins, this service focuses on the stomach, thighs, glutes and arms, says lead massage therapist Michael Scola. The best part? "It can be customized for each client's needs," he notes. "The treatment features the Yon-Ka Paris line, which off ers a choice of organic plant extracts, marine extracts or essential oils, each creating a unique mixture that helps reduce water retention. Whichever way the client decides to go, the service will work to lessen the appearance of cellulite, and tone and fi rm the body." Fruitful Marketing: This treatment is a fairly new addition to the spa menu (SoSpa started its partnership with Yon-Ka Paris in early 2017) but social media has so far been helpful for touting the service, especially around exclusive A-list events and awards ceremonies. Fabulous Feedback: Because So Detox is off ered in the land of green juice and yoga mania, it's no surprise that the body wrap's natural roots are a selling point for the spa's health-conscious clientele. "Guests love it because of its organic origins," points out Scola. Me Spa with locations in California, Colorado, Florida, Illinois and Oregon Star Treatment: Herbal Body Contouring Wrap (80 min./$149) The Selling Point: An almost instantaneous slimming eff ect can be credited to the solution's potent blend of herbal ingredients and caff eine from the Bioslimming product line. "It helps fl ush out fatty deposits," says Heather Walters, vice president of marketing and visuals for Me Spa. "People can lose anywhere from 1 to 4 inches in every target area, depending on how frequently they receive the wrap—it's like a workout!" Fruitful Marketing: "We use our social media channels to give away free body wrap sessions," says Walters. "We explain its benefi ts in the posts and encourage our followers to tag a friend in the comments, then we select a winner at random." Those who know and love the treatment get some perks too: "We frequently off er a discounted price for VIP members and regulars," adds Walters. Fabulous Feedback: "I think clients love when they can actually see and feel a change in their bodies," she says. "Many of them tell us they feel less bloated and that their skin's texture is improved."

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