Dayspa

JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 64 ] • # dayspamagazine • june 2017 HOW DO YOU CATER TO DADS AND GRADS COME JUNE? building blocks quick question RETAIL ROCKSTAR THE PRO Sylvie McMartin, owner THE SPA The Wax Specialists, Manchester, New Hampshire THE STAR Repêchage One Minute Exfoliating Mask WHY IT ROCKS "Clients love the astringent lemongrass and cooling cucumber in this mask—it feels and smells great! Plus, the tiny spheres of rice bran wax and lactic acid gently exfoliate, leaving skin visibly clean, clear and smooth," reports the spa owner. "Guests love that they get results in one minute. For this reason, we don't have to promote the mask, but we do advise that clients pair it with their favorite Repêchage cleanser for an extra exfoliating boost. I love working with the brand because it offers continual education for us spa pros, and I know I can truthfully tell my clients that the ingredients are carefully selected to help their skin look and feel beautiful—after hearing that, they can't resist!" u Jana Powers spa director The Spa at Ballantyne Charlotte, North Carolina We offer an Organic Male Grooming Bar inside our men's lounge. It's the perfect option for guys who want easy-to- use skin care designed specifi cally for men—a full regimen is there, and they can try whatever steps they like. For graduates' friends and families, we promote our gift card as an ideal present for them—the recipient can pick any spa treatment or salon service they want, complemented by amenities including indoor and seasonal outdoor pools, fi tness center and dining. " " It used to be such a challenge to entice guys to come and enjoy the spa; today, men make up a much larger percentage of our clientele. They typically prefer deep- tissue and sports massages, so we offer a holistic Tension Tamer service that's very popular with our male guests. It focuses mainly on the neck and shoulders, and includes a scalp massage. Our male spa goers really like to spend time in the heated experiences, from the outdoor hot tub and sun deck to the lemongrass steam and dry sauna. Male graduates enjoy fi tness massages, as well as our Men's Rebel Facial, because many of them are dealing with acne. Terry Prager director of spa and wellness Spa Villagio Yountville, California " " We like to title our treatments with fun and catchy phrases, and this month's services for dads and grads are no exception! For Father's Day, we're featuring a Mansome Facial that includes a complimentary take-home shaving mask. This treatment is loaded with man faves: steamed towels infused with pure, clean scents like tea tree and bergamot, plus a scalp, neck and shoulder massage. It's completed with the application of a matte sunscreen, which men prefer to a dewy fi nish. To make them feel at home, we provide men's magazines in our waiting area and offer them a frosty root beer—always a big hit! For grads, we've created the 4.0 Facial. It includes exfoliation but is extraction-free, as we don't want to leave any marks on their faces. We also offer full makeup services to ensure they look stunning on their special day. Andrea Jenkins owner and esthetician Celebrity Skin Studio Litchfi eld Park, Arizona " " Want to be quoted in DAYSPA? Visit dayspamagazine.com/quoted-in-dayspa to submit your contact information! M O R E O N T H E W E B

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