JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 68 of 100

[ 66 ] • # dayspamagazine • june 2017 back to basics by Stephanie Vozza The Write Stuff GREAT EMPLOYEES ARE THE LIFEBLOOD OF YOUR SPA—THEY KEEP YOUR CUSTOMERS HAPPY AND THEY REPRESENT YOUR BRAND. Unfortunately, 66 percent of companies in the U.S. have been aff ected by a bad hire, according to CareerBuilder. A spa manager's fi rst line of defense is a proper job description, says Dori Soukup, owner of business solutions provider InSPAration Management. "Take your time composing thorough position descriptions, and they can help you avoid the high cost of replacing," she says. Here, we off er nine tips for writing descriptions that attract— and retain—great talent. USE STRAIGHTFORWARD JOB TITLES Your company culture may favor creative job titles, such as "Phone Ninja" or "Relaxation Guru," but these terms won't show up in results when a potential employee is looking online for a new position. Instead, use titles that are search- engine friendly. Dawn Nooney, owner of renew .calm spa in West Springfi eld, Massachusetts, chooses straightforward, commonly queried descriptions like "Front Desk Receptionist," "Nail Tech," "Massage Therapist" and "Spa Manager" when she posts job openings. 1 When hiring, it pays to craft stellar job descriptions. © GETTY IMAGES

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