JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 78 of 100

V I V A D A Y S P A [ 76 ] • # dayspamagazine • june 2017 plugged in VIVA DAY SPA BASED IN: Austin, Texas HANDLE: @vivadayspa FOLLOWERS: 2,400+ MANAGED BY: Shannon Mouser, cofounder LEARN FROM LETDOWNS. "We look at Instagram as a fun place where people can see what we value—we defi nitely get more engagement when we take ourselves less seriously," says Mouser. "So, we mix in fun and cultural posts that express our rock and roll vibe, like a picture from our David Bowie-themed holiday staff party." CRAFT SEASONAL POSTS. "During the holidays, we post more frequently because we want people to think about turning to us to buy gifts for their loved ones; we carry a lot of unique retail items. We always off er holiday-specifi c spa packages, and we also promote products or treatments that might be appealing for the season." PARTNER UP. "Finding real-time, usable images can be a challenge. Because of this, we rely on professional photographers to capture our services and products from time to time, and then we sprinkle those into our social media posts throughout the year," says Mouser. "We also share our vendors' photos and sometimes they return the favor. One of our clients posted an adorable photo of her daughter using COOLA products by the beach. We asked her permission to share it, and soon after we posted her photo, COOLA shared it with the brand's 25K followers and tagged us! Tagging larger brands and having them repost one of your images can defi nitely help get your name out to a larger audience."

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