JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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N E X T H E A L T H G 2 O S P A & S A L O N • june 2017 • [ 77 ] NEXT HEALTH BASED IN: Los Angeles HANDLE: @next_health FOLLOWERS: 12K+ MANAGED BY: Vanessa Kekina, manager GO LIVE. "We regularly repost our customers' content (and credit them), and we've found that our laser facial treatments get huge traffi c, especially when we ask followers questions," Kekina notes. "Instastory is another useful tool for showcasing the variety of beauty services we off er." RECOGNIZE SOCIAL MEDIA OPPORTUNITIES. "We built our Cryotherapy Experience with Instagram in mind. The chamber is encased in a giant glass structure that's immediately visible as guests walk in, and the clear glass allows them to document their experiences on their social accounts. For those who want a little more privacy, we incorporated a tint that can be activated with the fl ip of a switch." G2O SPA & SALON BASED IN: Boston HANDLE: @g2ospasalon FOLLOWERS: 1,200+ MANAGED BY: Christina Gallardo, director of marketing & advertising TOOLS FOR THE TAKING. "We love the Instagram business account insight tools; they allow us to monitor when our audience is most interactive. If you haven't already, make sure your account is a Business Profi le. That way you'll be able to view insights directly from one of your posts—you can see impressions, reach and engagement," says Gallardo. SHARE THE LOVE. "Depending on the post, we tag the product brands (especially our vendors), as well as industry community pages—it helps us acquire followers within the spa community. We follow all of our staff members' professional Instagram accounts, and then use their posts to promote their work at the spa. This includes before and after photos of their clients, articles that feature their skills and action shots of them styling hair. The staff loves the exposure, and it keeps our content fresh and diff erent." Buy direct and save on over 100 products including spa disposables, towels, waxing, manicure and pedicure supplies. ZZZVSDUHQLW\FRPRU&DOO7ROO)UHHWRRUGHU 63$ )D[(PDLOVSDUHQLW\#\DKRRFRP %227+

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