JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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T H E D R A G O N T R E E [ 78 ] • # dayspamagazine • june 2017 plugged in THE DRAGONTREE BASED IN: Portland, Oregon, and Boulder, Colorado HANDLE: @thedragontree FOLLOWERS: 18.5K MANAGED BY: Megan Giltz, account manager RESEARCH BEST PRACTICES. "It's really important to strike a balance of getting your message across without overwhelming your audience, so I aim to post one to three times per day," says Giltz. "I researched what other users were saying about peak traffi c times and followed their suggestions. For instance, in the afternoon I prefer to post at 4:00 p.m.; at 5:00 p.m. most people are getting off work and busy trying to get home." MAKE A PLAN. "I collaborate with our marketing director to create a monthly social media calendar to help us promote events, announcements, sales, etc. Hootsuite ( and Later ( are fantastic tools for scheduling posts in advance." ENGAGE YOUR FOLLOWERS. "Our audience loved our Rituals For Living Dreambook + Planner: We spread the word on Instagram with ads that honed in on how the book can be used in everyday life, and then we shared how others were using it," Giltz explains. "People started tagging us in their own posts with the Dreambook, which was not only heartwarming but really helped grow our numbers. The campaign resulted in a wealth of new customers who not only liked the posts, but were drawn in to everything else we have to off er."

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