JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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S K I N S P A N E W Y O R K [ 80 ] • # dayspamagazine • june 2017 plugged in SKIN SPA NEW YORK BASED IN: New York City and Boston HANDLE: @skinspanewyork FOLLOWERS: 7,200+ MANAGED BY: Katie Werbowski, senior manager CONSISTENCY IS KEY. "I recommend using a minimum of 10 hashtags. We often use #skinspany, #nyc, #skinspa, #spa, #loveyourskin, and then other hashtags specifi cally related to the post," says Werbowski. "We also follow users with similar interests, maintain a consistent posting schedule and keep the fi lters we use mostly uniform to create brand recognition." BUILD ENGAGEMENT. "Clients are always encouraged to tag us in any after- treatment pictures they post; then we repost them, which gives us a regular stream of fresh content. We track the engagement on our posts to determine optimal days and times, which are generally in the middle of the night and near the end of the workday. Because there are fewer posts being shared at, say, 2:00 a.m., ours tend to get more visibility from late-night viewers and shoppers. We do like to occasionally vary our posting times as well, in order to reach diff erent audiences." MIX IT UP. "We share a variety of real-time posts from the spa, feel-good inspirational and wellness-related messages, and branded advertisements for our e-commerce business. The objective is to keep content creative and engaging, as well as educate our audience," the senior manager points out. "A lot of our clients are looking for the latest in body treatments, but they are also seeking at-home wellness and nutrition. It's important for us to engage on all of these topics in order to be viewed as a dynamic source for beauty and wellness." u M O R E O N T H E W E B

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