JUN 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 82 ] • # dayspamagazine • june 2017 profi t center I n much the same way that yoga has taken the Western world by storm, meditation is rapidly going mainstream. According to the National Center for Complementary and Integrative Health, it has now been embraced by 18 million U.S. adults, making it the third most used mind and body practice in the country, after yoga and chiropractic manipulation. However, meditation is not only popular, it's also proving to be immensely profi table. Research authority IBISWorld reported that the meditation and mindfulness industry generated nearly $1 billion in revenue in 2015. That doesn't even include the thousands of meditation apps being used by hundreds of thousands of paid subscribers—such as Headspace, Calm and Buddhify—along with meditation gadgets such as Muse: The Brain Sensing Headband and Thync, a wearable dongle that provides mood-elevating "vibe sessions." When you consider that the documented benefi ts of meditation include reduced stress, greater concentration, increased happiness and even improved cardiovascular and immune health, it's no wonder so many people are giving it a try. But while instructors and afi cionados alike will be the fi rst to say that it can be done anytime and anywhere, it's often easier to go to a quiet space than to make one's space quiet. Plus, establishing and maintaining a practice can be tough. Those are some key reasons that studios such as MNDFL in New York City and The Den in Los Angeles are booked solid, with classes ranging in price from $10 to $25, and unlimited annual memberships going for well over $1,000. This also sets the perfect stage for spas—businesses that are already quiet, relaxing environments—to add meditation to their menus. "Quieting the mind through meditation leads to a much richer experience during spa treatments, so the two defi nitely go hand in hand," says David Pryor, director of Living Health Day Spa in Memphis, Tennessee. Because the meditation momentum is still building, now's the time to get on board—so long as you have a clear understanding of what's involved and how best to introduce it to your current, as well as potentially new, clientele. Om Improvement Find out why meditation is quickly becoming such a popular mind-body practice, and how to make it a part of your menu. by Nancy Trent © GETTY IMAGES

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