T H E D R A G O N T R E E
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dayspamagazine
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june 2017
plugged in
THE DRAGONTREE
BASED IN: Portland, Oregon, and Boulder, Colorado
HANDLE: @thedragontree
FOLLOWERS: 18.5K
MANAGED BY: Megan Giltz, account manager
RESEARCH BEST PRACTICES. "It's really important to strike a balance
of getting your message across without overwhelming your audience,
so I aim to post one to three times per day," says Giltz. "I researched
what other users were saying about peak traffi c times and followed their
suggestions. For instance, in the afternoon I prefer to post at 4:00 p.m.; at
5:00 p.m. most people are getting off work and busy trying to get home."
MAKE A PLAN. "I collaborate with our marketing director to create a
monthly social media calendar to help us promote events, announcements,
sales, etc. Hootsuite (hootsuite.com) and Later (later.com) are fantastic
tools for scheduling posts in advance."
ENGAGE YOUR FOLLOWERS. "Our audience loved our Rituals For Living
Dreambook + Planner: We spread the word on Instagram with ads that
honed in on how the book can be used in everyday life, and then we shared
how others were using it," Giltz explains. "People started tagging us in their
own posts with the Dreambook, which was not only heartwarming but
really helped grow our numbers. The campaign resulted in a wealth of new
customers who not only liked the posts, but were drawn in to everything
else we have to off er."
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