Dayspa

JUL 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

Issue link: http://dayspamagazine.epubxp.com/i/836442

Contents of this Issue

Navigation

Page 61 of 100

dayspamagazine.com • july 2017 • [ 59 ] THE DISTINCTION Designed by Yabu Pushelberg in an earth-toned color palette with white Italian travertine fl oors, white tay wood walls and a showpiece black and white marble front desk, the inviting, light-fi lled space provides a respite from the concrete jungle outside. This is the only spa in downtown New York City with an outdoor terrace off ering city views—during warmer months, the private 600-square-foot balcony features a meditation lounge for guests awaiting appointments. An indoor relaxation room serves light snacks and beverages, such as freshly pressed juices and kombucha created by hotel chef Shaun Acosta. Director of Spa Tara Cruz explains, "We create customizable experiences for locals and well-traveled guests alike. Management really took the time to carefully plan the spa from the very beginning and make it a special entity, rather than an afterthought." CAPTURING CLIENTELE The Four Seasons has a robust social media program, but connecting with local businesses and residents remains a priority for the spa, and word of mouth from friends and colleagues is another essential component. "The New York downtown neighborhood is a tight-knit scene," says Cruz. "As a native New Yorker, I understand that every business in this area—from the smallest yoga studio to the largest international organization—is a potential client." MANAGEMENT M.O. The Four Seasons encourages all spa employees to participate in the company's teambuilding exercises as well as corporate training. In addition, the spa provides augmented educational sessions, including intensive classes with top-level educators from skincare brands. "Appreciation, communication and honesty are paramount here," adds Cruz. "The amazing onboarding program sets the tone from the start and ensures that everyone has the same clear vision." IN-DEMAND SERVICE The spa's most touted treatment, the Luxury Green Caviar facial (80 min./$340), helps promote healthy circulation while providing an instant "lift" to the face. Popular as a pre-event service, the revitalizing protocol combines natural antiaging ingredients, like green caviar, with more science-based bells and whistles, such as VitaSkin ultrasound. At the beginning and end of the treatment, guests enjoy an inhalation ritual with a choice of essential oils including juniper, lavender and peppermint—whichever suits their mood at the time. THE GOODS This is so far the only spa in the U.S. to off er natural Swiss skincare line Dr. Burgener. With a commitment to wellness, so-called "alchemist of luxury" Pauline Burgener has developed her bespoke products to nurture the skin through holistic and medical techniques. Her signature collection is retailed in the spa boutique, along with Omorovicza—a Hungarian brand also employed in spa services—plus jewelry by ASH + AMES, bath products by Red Flower, candles by Fleur, and bathing suits and loungewear by various upscale brands. u

Articles in this issue

Links on this page

Archives of this issue

view archives of Dayspa - JUL 2017