AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 37 of 84 • august 2017 • [ 35 ] In the relaxation lounge—a spacious attic room—work by a local artist hangs above a custom oak table, armchairs and chaise longue. Windows off er views of statues on nearby buildings and upper façades. "We chose this space because of what Pure Altitude, the product line we carry, represents," says Helena Valtrová, the hotel's general and spa manager. "Edelweiss, the line's key ingredient, grows high up in the French Alps." The Candle Ritual (60-90 min./$100- $130), one of the menu's Pure Altitude massages, uses candle wax from the line's Fleurs de Neige fragrant candle balm—containing shea butter, edelweiss, vitamin E, cotton seed and citral—warmed to 50 degrees Celsius. One of the spa's most appealing off erings is its rooftop Jacuzzi (30-60 min./$35-$80), which must be booked in advance and allows guests to take in a view of Prague Castle while enjoying a complimentary bottle of prosecco. "It's like they're on their own private terrace," Valtrová notes. To attract hotel guests—who make up 80 percent of the spa's patrons—M Spa off ers promotional packages, often with unique, off -menu services. Other eff ective marketing methods: partnerships with stores on Prague's exclusive shopping street, Par ˇížská, such as fashion/jewelry showcases. "We also host a pre-event hair and makeup lounge for major TV awards, and secure internet coverage from bloggers and celebrity infl uencers," adds Valtrová.

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