dayspamagazine.com/freeinfo
dayspamagazine.com
•
august 2017
•
[ 35 ]
In the relaxation lounge—a spacious
attic room—work by a local artist hangs
above a custom oak table, armchairs and
chaise longue. Windows off er views of
statues on nearby buildings and upper
façades. "We chose this space because of
what Pure Altitude, the product line we
carry, represents," says Helena Valtrová,
the hotel's general and spa manager.
"Edelweiss, the line's key ingredient,
grows high up in the French Alps."
The Candle Ritual (60-90 min./$100-
$130), one of the menu's Pure Altitude
massages, uses candle wax from the
line's Fleurs de Neige fragrant candle
balm—containing shea butter, edelweiss,
vitamin E, cotton seed and citral—warmed
to 50 degrees Celsius. One of the spa's
most appealing off erings is its rooftop
Jacuzzi (30-60 min./$35-$80), which
must be booked in advance and allows
guests to take in a view of Prague Castle
while enjoying a complimentary bottle of
prosecco. "It's like they're on their own
private terrace," Valtrová notes.
To attract hotel guests—who make up
80 percent of the spa's patrons—M Spa
off ers promotional packages, often with
unique, off -menu services. Other eff ective
marketing methods: partnerships with
stores on Prague's exclusive shopping
street, Par ˇížská, such as fashion/jewelry
showcases. "We also host a pre-event
hair and makeup lounge for major TV
awards, and secure internet coverage
from bloggers and celebrity infl uencers,"
adds Valtrová.