AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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A c n e E c z e m a P s o r i a s i s P e v o n i a A f t e r - S u n S o o t h i n g G e l É m i n e n c e C l e a r S k i n T a r g e t e d T r e a t m e n t [ 52 ] • # dayspamagazine • august 2017 5 Acne VitaSkin Clear Skin Facial (60 min./$ ) Natural Body International in Atlanta Steps: This treatment incorporates a probiotic cleanser and probiotic mask from Éminence to help remove surface impurities and calm infl amed skin. After the cleanser and mask, the esthetician applies Éminence's Willow Bark Booster-Serum to subdue irritation, followed by a skin-protecting moisturizer. Standout Soothers: Director of communications Peter Plishka's go-tos for blemish-prone clients include the Éminence Clear Skin Probiotic Masque and Clear Skin Targeted Treatment, both for professional use and retail. Ingredients such as calming willow bark and salicylic acid are additional key defenders in the fi ght against acne. Spa-cifi c Strategy: A discounted package of four facials entices guests, but the cold hard facts drive popularity. "We report typical results to clients considering the service: a reduction in number of acne scars, fewer blemishes and less oil production," details Plishka. "This is what matters to our guests." u 5 Eczema 5 Psoriasis Water Lily Treatment (40 min./$150) The Salon at Warren in Warren, New Jersey Steps: This body wrap service starts with cold compresses followed by an application of the Pevonia Water Lily Mask, which is left on the skin as the client is loosely wrapped in foil. After 20 minutes, the mask is removed with cool cloths and an anti-infl ammatory mist is sprayed onto the skin, helping to calm and hydrate. "We treated a bride-to-be once a week, and her skin looked fl awless within a month," says Suzelia Viana, lead esthetician. "We've also had clients with issues around the hairline and have successfully targeted just those spots." Standout Soothers: The mask contains an anti- infl ammatory blend of water lily, green tea and chamomile. The mist boasts rose extract, hyaluronic acid and aloe vera extract to remove heat from the skin while hydrating—ideal for both psoriasis and eczema. And Pevonia After-Sun Soothing Gel (which is sent home with the client as part of the treatment price) off ers a lower concentration of hyaluronic acid, water lily, aloe and chamomile for daily at-home care, applied to aff ected areas on damp post-shower skin. Spa-cifi c Strategy: When the Water Lily Treatment was unveiled, the spa highlighted it as a post-sunburn remedy in mass mailers during the summer. But some sunburned clients also showed signs of psoriasis, or knew someone who had the condition, so word of mouth about the calming wrap quickly spread. "We've performed the service for other infl ammatory conditions and even on pregnant clients to prevent stretch marks," adds Viana. "This is only one part of a complete treatment plan, however, so we also recommend that clients follow their doctors' advice, as well as track fl are-up triggers, from sun exposure to alcohol consumption. It empowers them, as they're facing a chronic condition with no known cure." Pevonia After-Sun Soothing Gel Éminence Clear Skin Targeted Treatment therapy sessions © GETTY IMAGES

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