Dayspa

AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 58 ] • # dayspamagazine • august 2017 back to basics by Barbara Diggs Social Sensation SOCIAL MEDIA OFFERS LOTS OF JUICY POTENTIAL FOR PROMOTING YOUR SPA'S BRAND AND BOOSTING ITS BOTTOM LINE—IF YOU ARE WISE ABOUT IT. It would be nice if merely joining a social network and sending a fl urry of random posts pulled in loads of attention and clients, but unfortunately that's not the reality. Engaging in social media is only worth the time, money and eff ort if you approach it as systematically and thoughtfully as you do other aspects of your business. "You can't just create an account and hope current or potential clients will fi nd it," says Kathryn Moroz, president of spa consulting fi rm Spa Advisors (spaadvisors.com). "If you want it to work, you must make an eff ort to post relevant content on a regular basis." But where to start? Here, we've compiled seven strategies sure to pump up your spa's social media success. CREATE A CONCRETE PLAN A sound content strategy is key to mastering social media. Start by setting specifi c goals, such as increasing online chatter about your spa by 5 percent of your followers, or boosting your site's web traffi c by 10 percent. Then decide on and deliver the type of content most likely to achieve those goals, whether it's video, photos or blog posts. "Every social media post you make must be valuable to your audience," says Oklahoma City-based digital marketing specialist Anna Wickham (annawickham.com). "That's how they connect with your brand." 1 Seven social media tips to benefi t your business. © GETTY IMAGES

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