AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 63 of 84 • august 2017 • [ 61 ] © GETTY IMAGES 7 COMMIT LONG TERM Social media marketing is a marathon, not a sprint. Consistency and patience pay off . Houghton reports that in the year since THE Pearl Modern Spa and Boutique revamped its social media strategy, "We've increased our website traffi c, seen our followers more than double, and we're getting noticed by industry publications. Our followers are liking, sharing, re-tweeting and pinning our message more than ever! We're defi nitely hitting our goals—and even exceeding them!" she enthuses. u 6 GO WITH A PRO If your budget allows, hiring a professional to manage your social networks or create a digital strategy can make a huge diff erence. Larsen employed New York City- based consulting fi rm Lexi Design ( to help refi ne On The Side Spa's social media persona and create a more cohesive online promotional strategy. "They really showed us how to use social media as a tool to grow our business," reports Larsen. "As a result, we saw a 10 percent increase in promotional packages sales." Train and get certifi ed in the fastest growing career in the beauty industry by Master Permanent Make-up Artist Sandra Plasencia. LEARN Microblading and Permanent Make-up from a Master Permanent Make-up Artist! • Small class size insures individualized attention • Train on live models under the supervision of a certifi ed instructor • Start working on clients upon completion Sandra Plasencia CEO Chicago Permanent Makeup Academy Enroll today and start enjoying the benefi ts of this lucrative career! Call or text Sandra at 312.774.0352 or Vanessa at 847.224.4229 1 - 9 1 6 - 9 3 9 - 9 8 8 8 1 - 8 0 0 - 4 7 6 - 0 2 2 6 t o l l f r e e w w w . i l l u m i n a r e c o s m e t i c s . c o m With our 3 creamy mineral foundations each with soothing zinc oxide, SPF 20, superior coverage and a natural looking finish Whatever you need, we've got you covered

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