DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/851584
m e n u m u s i n g s [ 62 ] • # dayspamagazine • august 2017 Y our spa menu is the heart and soul of your whole operation. Signature treatments get clients through the door—they're your spa's bread and butter. But, as you know, the beauty and skincare industries are ever-evolving. New trends, technologies and techniques pop up seemingly every day, capturing your clients' attention. No matter how foolproof your menu may be, at some point it's going to need a revamp in order to remain cutting edge and top of mind. "Our resort is a private club with only 15 hotel rooms, so we have to keep things fresh for our returning clientele; many of them are very wealthy and expect the best of the best," explains Scott Vogel, director of spa and fi tness for Spa Internazionale at Fisher Island Club in Miami. Jesus Padilla, vice president of Steiner Spa Consulting, agrees and suggests that spas switch things up regularly—annually if possible. "A spa brand should always remain relevant," he says. "As such, a menu should be evaluated at least once a year." For some spas, simply adding a new product or brand will help them rethink their off erings. Such was the case for the Spa at The Ritz-Carlton in Lake Tahoe, California. "We recently introduced a line of natural skincare and beauty products, which was the catalyst for our menu revamp," says spa director Candice Betz. "We used the product rollout as an opportunity to create treatments that embrace our local surroundings—the lake, the trees, the stones and the fresh forest air." menu musings by Angela Melero © GETTY IMAGES Pros sound off on the importance of refreshing your menu and how to do it strategically. Ch-Ch-Changes!