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dayspamagazine
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august 2017
management workshop
by Amanda Baltazar
Here Today,
Here Tomorrow
Longstanding spas share their secrets for success.
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GETTY
IMAGES
O
ver the years, health and wellness
trends may come and go, but what
about spas themselves? Although the
great recession of 2007-8 did result in
the closure of a number of facilities, plenty of others
survived—and thrived. In fact, many have remained
in business long enough to become essential parts of
their communities. In an age of consumers with short
attention spans who are always on the lookout for
the next best thing, the question is: What are these
stalwart spas doing right?
Here, DAYSPA takes a look at veteran spas around
the country —including one 25-year-old standout! —to
fi nd out how they've stayed afl oat. Read on for seven
strategies for success, straight from the spa owners
who have made it work.