AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 67 of 84 • august 2017 • [ 65 ] ey nurture and appreciate their employees. At Spa Gregorie 's fl agship location ( est. 1998 ) in Newport Beach, California, as well as its second site (est. 2006) in Rancho Santa Margarita, California, cofounder Angela Cortright treats her employees like family—with trust, respect and gratitude. "This means that when times are tough, they won't bail," she says. Cortright fi rmly believes that a happy team yields happy customers. "When therapists have positive energy, it will result in a positive experience for the guest because it transcends the service," she explains. "If something's not right in employees' heads, it's not right in their hearts and it won't come out through their hands." She takes time to get to know her employees and always asks staff for their input at team meetings. In addition, Spa Gregorie's has two formal programs to recognize its employees. Whenever they go above and beyond in their service, they receive a note from management that says "Gee, That Was Nice!" (the company's logo is a G). In December, three note recipients from the year are randomly selected to win prizes, including restaurant gift certifi cates and gift baskets. The other recognition initiative, called Good Guys, honors the spa's dedication to community service. Everyone who contributes—by providing a free treatment to a cancer patient, for instance—gets a Good Guys slip, one of which is picked at the end of the year. The lucky staff member wins airline tickets for two to any destination in the world. d i h i LEFT: COURTESY SPA GREGORIE'S; RIGHT, TOP: COURTESY HOPE HELMUTH; BOTTOM: COURTESY MATT WARGO ey keep up with new techniques and technology. The 3000BC spa ( est. 1992 ) in Philadelphia has always stayed abreast of trends, bringing on board acupuncture and craniosacral massage, as well as more medical procedures like laser treatments and injectables. In addition, points out president and CEO Korin Korman, they've made sure to eliminate other services when their popularity waned. "We're the Madonna of the spa industry!" quips the spa pro. That the spa bridges two worlds is a point of pride: Treatments range from organic botanicals and ancient refl exology techniques to clinical, medical spa services based on the latest science and technology. Off ering both spa and medical services in one facility makes them more accessible and less intimidating to guests, explains Korman. "We've found that the majority of women want both—they want to relax and feel pampered, but with quick, visible outcomes," she adds. "Today, younger clients in particular are more results oriented." 25 YEARS 19 YEARS

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