Dayspa

AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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dayspamagazine.com/freeinfo [ 68 ] • # dayspamagazine • august 2017 ey trust their intuition. When it comes to hiring, Connie Hafenbredl, owner of Saguaro Day Spa ( est. 2006 ) in Sturgeon Bay, Wisconsin, hones in on one specifi c trait that she wants all her therapists to possess. They must be "very nurturing, spiritual people, so they do their work with loving intention," she says. This is essential to the experience that Hafenbredl aims to off er to clients. "I want everyone who comes here to feel safe and taken care of so they can calm their minds and bodies, and leave spiritually refreshed," she explains. "Customers can always tell if a therapist wasn't 'present' or giving of themselves." Hafenbredl says the best compliment is when clients say they feel better as soon as they walk through the door. "Everyone's energy is important, from the person answering phones to the estheticians performing services," she points out. n ey care about their communities. At The Pearl Day Spa, supporting the community "is an intentional part of our focus as a company," says Vierra. The spa works with a number of local charitable organizations, including the Oregon Supportive Living Program (OSLP) for adults with developmental disabilities and Ophelia's Place, which strives to empower women and female youth. Every year, the spa works with other local businesses to throw a block party benefi t event for Ophelia's Place. All proceeds from ticket sales and any other donations go straight to the charity. "We also have a couple thousand people who come to the block party and learn about Ophelia's Place for the fi rst time, which is so important as getting the word out can be diffi cult for nonprofi ts," Vierra says. He doesn't work with these organizations for marketing purposes, but "it's undeniable that clients appreciate it," he admits. "Our community supports us by giving us business, so it feels only right to return the favor." u u all y se lv es " 11 YEARS 16 YEARS TOP: COURTESY SAGUARO DAY SPA; BOTTOM: COURTESY REVOLUTION DESIGN GROUP management workshop P la ce f or t he fi rst time, w hi ch E SY SAGUARO DAY SPA; BOTTOM: C O

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