Dayspa

AUG 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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T o L o v e a n d T o K n e a d H E A L I N G N E W S It's no secret that the male market is experiencing signifi cant growth in the spa and wellness fi elds. That's why this year, the Olympia Beauty show is set to host a specialized "Health and Beauty for Men" section, which will house 12 brands and a live stage to showcase leading men's beauty and wellness innovations. The show's goal is to highlight how much this area of the industry has grown while actively including the male population that may have been previously overlooked. The 13th annual, two-day event will take place October 1-2 at the Olympia exhibition space in London. They've Got Male TOP LEFT, BOTTOM RIGHT: © GETTY IMAGES C ouples who make a practice of treating each other to a massage are more likely to report higher levels of well-being both as individuals and as twosomes, according to new research presented at the British Psychological Society's Annual Conference in Brighton in May. To investigate the effects of reciprocal massage, Mark Moss, PhD, and Sayuri Naruse from Northumbria University in Newcastle upon Tyne enlisted 38 participants (19 couples) to complete a three-week massage course. The researchers used a questionnaire to assess well- being as it's experienced in eight key areas—such as stress level, coping abilities and relationship satisfaction—before and after the course. An impressive 91 percent of the couples reported signifi cant improvement in their perceived physical and emotional states; 74 percent continued to use massage after the course was completed. Although researchers note that massage is "a cost-effective and pleasant intervention that isn't just for a therapeutic setting," they don't suggest that mutual massage should be a replacement for professional therapeutic body work. In fact, their promising results just might indicate that the time is ripe for spa owners to offer couples' massage classes! Niche beauty and wellness ventures like blow-dry bars and facial spas may be saturating the marketplace, but Massage Envy is expanding in a diff erent direction. The brand that introduced the aff ordable, single-service massage and skincare business model in 2002 is adding a variety of Total Body Care off erings to its membership package, including microdermabrasion, stretch therapy, magnetic taping and chemical peels. In addition, more than 700 of Massage Envy's 1,100-plus existing locations will gradually be given an image overhaul with fresh furniture, a subtle color palette and an overall updated look. The brand's new logo will emphasize "ME" as a visual and symbolic shift to complete self-care. The company aims to renew its franchise development focus as well, with aggressive expansion plans across the U.S. and Australia—where it's already established—as well as into Mexico and the U.K. MORE TO ENVY [ 70 ] • # dayspamagazine • august 2017 in the news industry headlines Wellness in Store M ajor department stores are getting into the spa game on both sides of the pond. Harrods of London recently opened The Wellness Clinic on the fourth fl oor of its iconic Knightsbridge location. (The store already houses Urban Retreat—a hair, beauty and spa destination—on the fi fth fl oor.) The new 10,500-square-foot space includes 14 treatment rooms and two personal training studios, and off ers an array of services from leading experts in aesthetics, nutrition, exercise, and alternative and holistic medicine. "We've been working on the project for some time now in response to the trend toward integrative beauty within the beauty and wellness industry," says Annalise Fard, home and beauty director for Harrods. "We have traveled the world to engage with the foremost global practitioners to carry out the services and treatments." Also, Saks Fifth Avenue has introduced The Wellery, located on the second fl oor of its fl agship store on Fifth Avenue in New York City. Open for a limited run through October, the 16,675-square-foot concept shop off ers guests 22 individual spaces that feature sought-after fi tness classes and equipment, athletic wear, beauty treatments, skin care and wellness products. "The Saks Wellery continues the Saks tradition of elevating shopping to a higher level by building exciting customer experiences," says Saks Fifth Avenue chief merchant Tracy Margolies. "We want it to be a sanctuary for our customers—a place to fi nd peace and solace in the middle of our bustling city." To Love and To Knead

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