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dayspamagazine
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august 2017
back to basics
by Barbara Diggs
Social Sensation
SOCIAL MEDIA OFFERS LOTS OF JUICY
POTENTIAL FOR PROMOTING YOUR SPA'S
BRAND AND BOOSTING ITS BOTTOM
LINE—IF YOU ARE WISE ABOUT IT.
It would be nice if merely joining a social network and
sending a fl urry of random posts pulled in loads of attention
and clients, but unfortunately that's not the reality. Engaging
in social media is only worth the time, money and eff ort if
you approach it as systematically and thoughtfully as you
do other aspects of your business. "You can't just create an
account and hope current or potential clients will fi nd it,"
says Kathryn Moroz, president of spa consulting fi rm Spa
Advisors (spaadvisors.com). "If you want it to work, you must
make an eff ort to post relevant content on a regular basis."
But where to start? Here, we've compiled seven strategies
sure to pump up your spa's social media success.
CREATE A
CONCRETE PLAN
A sound content strategy is key to
mastering social media. Start by setting
specifi c goals, such as increasing online
chatter about your spa by 5 percent of
your followers, or boosting your site's web
traffi c by 10 percent. Then decide on and
deliver the type of content most likely to
achieve those goals, whether it's video,
photos or blog posts. "Every social media
post you make must be valuable to your
audience," says Oklahoma City-based
digital marketing specialist Anna Wickham
(annawickham.com). "That's how they
connect with your brand."
1
Seven social media tips to benefi t your business.
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