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dayspamagazine.com
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august 2017
•
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7
COMMIT
LONG TERM
Social media marketing is
a marathon, not a sprint.
Consistency and patience
pay off . Houghton reports
that in the year since
THE Pearl Modern Spa
and Boutique revamped
its social media strategy,
"We've increased our
website traffi c, seen
our followers more
than double, and we're
getting noticed by
industry publications.
Our followers are liking,
sharing, re-tweeting and
pinning our message
more than ever! We're
defi nitely hitting
our goals—and even
exceeding them!"
she enthuses.
u
6
GO WITH A PRO
If your budget allows, hiring a
professional to manage your
social networks or create a digital
strategy can make a huge diff erence.
Larsen employed New York City-
based consulting fi rm Lexi Design
(lexidesign.com) to help refi ne On
The Side Spa's social media persona
and create a more cohesive online
promotional strategy. "They really
showed us how to use social media
as a tool to grow our business,"
reports Larsen. "As a result, we saw
a 10 percent increase in promotional
packages sales."
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