Dayspa

SEP 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

Issue link: https://dayspamagazine.epubxp.com/i/862953

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S moky eyes with a refl ective twist. Bold brows glossed and brushed to the hilt. A trifecta of lids, cheeks and lips blushed in perky pink. If fall's makeup trends seem a bit fantastical for your tastes, hold on to your makeup brushes: You're in for a season in which exercising creativity is highly encouraged. Yes, "no makeup" makeup still has life—after all, the athleisure trend in fashion continues to surge and, according to global information company The NPD Group, sales of long-wear, waterproof, natural-fi nish makeup is also on the rise. But experimentation with color cosmetics is at an all-time high too; just witness any number of beauty infl uencers' Instagram feeds for an endless stream of colorful designs. This pushing of boundaries in artistry has inspired everyday women to become more daring with their looks—a fact that makeup artists working in spa settings must key into. "Beauty infl uencers are benefi ting both the client and her makeup artist," says Janeena Billera, Glo Skin Beauty national makeup artist and educator. "The client has a jumping-off point of a look she's inspired by, and the makeup artist learns that her client is willing to step outside of the box." Janell Geason, Aveda global artistic director of makeup, agrees: "By bringing about more willingness to play, this social media push also opens up more opportunity to sell products to recreate the look." But, as a spa pro, how do you harness this expansive, ever- morphing beauty arena? First, of course, fi ll your social media accounts with looks, tips and videos. "Your guests are more than likely looking you up online before coming to you for services. These platforms will help drive business to you," says Geason. Second, follow beauty infl uencers and peers to keep abreast of what's trending; that way, you can anticipate what clients want before they even ask. "What's most important is that we, as artists, stay current on beauty trends and learn how to recreate them," reasons Geason. In that vein, you can read on to discover the season's top fi ve makeup trends seen on the runways—and become a pro at personalizing them for your clients. Autumn's brightest beauty trends signal a continuing shift toward experimentation. by Karie L. Frost [ 28 ] • # dayspamagazine • september 2017 t e Fall Faces CLOCKWISE FROM TOP LEFT: © GETTY IMAGES; COURTESY ANDREEA ANGELESCU; © GETTY IMAGES; © GETTY IMAGES; COURTESY ANDREEA ANGELESCU; MAKEUP PHOTOGRAPHY: JASON BENNETT

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