DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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[ 50 ] • # dayspamagazine • september 2017 spa profi le A Renovation With Vision For the better half of 2016, Tammy Pahel ran the spa out of 10 hotel rooms in Turnberry Isle's Orchid wing. "We cleared them out, set them up as treatment suites and did the best we could to make the spaces as spa-like as possible," explains the spa director. But the sacrifi ce was well worth it: The Soff er family, who now owns the resort, was investing $2.5 million in the spa, allowing Pahel to fi nally fulfi ll a long-term vision. "My dream when I came to this property in 2000 was to create and operate a spa that would provide all of the traditional modalities married with fi tness, integrative medicine, Oriental Medicine, plastic surgery and dermatology in one cohesive space," she recalls. But in 2006, Fairmont acquired the property and visions didn't align, so she left to work as a spa consultant. Fast-forward seven years, the Soff ers regained control of Turnberry and were looking to renovate and reinvigorate its spa; reenter Pahel, eager to initiate the wellness ideas she'd always held. "When we were ready to renovate, I suggested we do something completely out of the box," she shares. The resulting space, which opened in January, is an all- inclusive wellness destination with a service menu spanning nearly 40 pages. This seemingly overwhelming list of options is exactly on par with what Pahel had always pictured: a one-stop shop for all things health and wellness. The spa off ers 70 treatments ranging from traditional Swedish and aromatherapy massages to facials boosted with color and light therapy. Eastern medicine practices vary from reiki and acupuncture to cupping and hypnotherapy, and noninvasive options include everything from teeth whitening and brow services to radiofrequency (RF) skin tightening and dermal fi llers. Plastic surgery, including body contouring, facial rejuvenation and breast enhancement, is also available. In addition, there's a full- service salon, nail bar, fl otation tank and multi-room fi tness space hosting more than 70 classes a week. Rezilir Health provides integrative functional medicine services, nurse and physician consultations, and nutritional and detox programs. Guests are encouraged to arrive an hour before their service to experience âme's Wellness Circuit: a Himalayan salt and infrared therapy suite; aroma, chroma and music therapy steam room; and 17-head Swiss shower. To further help âme stand out amid Miami's saturated spa scene, Pahel partnered with Sammy Gharieni, a German-based manufacturer of high-end spa and wellness equipment. "When I fi rst met him, he mentioned that he was looking to establish a North American presence and was going to create a showroom in Miami's warehouse district," explains Pahel. "I said 'Wait a minute. I'm doing a renovation. I'll be your live showroom!' The next day he called me and said, 'We have a deal!'" The partnership is truly symbiotic: âme is home to $440,000 worth of Gharieni's equipment, and (in exchange) interested buyers are invited to experience the services that can be performed on them.