DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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[ 52 ] • # dayspamagazine • september 2017 spa profi le Reinventing and Rebranding Âme's extensive service menu and beautiful new look are drawing in visitors, but the spa has had to work hard to rebrand itself. After all, Turnberry Isle was established in 1970 as a resort synonymous with luxury and wealth, not necessarily health and fi tness. "It has been a challenge," admits Pahel. "Change doesn't always go well. But once people understand that they can come here to get a massage, work out, see a physical therapist and even get injectables in one place, they're sold." Another key component of the spa's rebranding is Camp ÂME, a series of three-day, two-night retreats. Programs include The Vital Body with master yoga teacher Nikki Costello, and Plant Food and Wine with vegetarian chef and entrepreneur Matthew Kenney. These all-inclusive weekends feature two 50-minute spa treatments, healthy meals, yoga and meditation sessions, social gatherings and access to the spa's amenities, including the Wellness Circuit and fi tness classes. "Our vision for these retreats was to work with diverse experts across wellness, fi tness and beauty," explains Jeff Klein, vice president and managing director of Turnberry Isle. "We wanted to provide our clients with customized and unique experiences, and these immersive retreats are a big part of that." dayspamagazine.com/freeinfo Because clients don't always remember to tell you everything, I CHOOSE SASSI ® INSURANCE . If a client doesn't tell my stylist about previous hair treatments and our straightening service causes unexpected damage, then that's a risk I can't completely control. That's why my choice for insurance is SASSI. BECAUSE I KNOW BETTER, THERE'S SASSI. Ask your agent for a quote: 888-823-9380 | info@SASSIagency.com SASSIagency.com Insurance when you know BETTER ®